{"id":18109,"date":"2026-05-02T17:03:00","date_gmt":"2026-05-02T15:03:00","guid":{"rendered":"https:\/\/www.damianholmer.com\/cases\/red-dot-award-fuer-sky-deutschland-3\/"},"modified":"2026-05-29T22:20:16","modified_gmt":"2026-05-29T20:20:16","slug":"digitales-oktoberfest","status":"publish","type":"page","link":"https:\/\/www.damianholmer.com\/en\/cases\/digitales-oktoberfest\/","title":{"rendered":"Digitales Oktoberfest"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"18109\" class=\"elementor elementor-18109\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11ab16e elementor-section-height-min-height elementor-section-items-top elementor-reverse-mobile elementor-section-boxed elementor-section-height-default\" data-id=\"11ab16e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-298420a\" data-id=\"298420a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74585ba elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"74585ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">\u2014 Case: Digitales Oktoberfest<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-171f620 elementor-widget elementor-widget-text-editor\" data-id=\"171f620\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\">Vom Fax zur <\/span><span style=\"font-family: 'Poppins', sans-serif; font-weight: 600;\">digitalen Infrastruktur.\n<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86753c0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"86753c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">2013 entstand aus einem analogen Reservierungsprozess per Fax eine digitale Infrastruktur f\u00fcr Kommunikation, Kundenmanagement und neue wirtschaftliche Potenziale innerhalb eines Gastronomieverbunds. Ich entwickelte die Strategie und Anforderungen f\u00fcr die digitale Transformation, die technische Umsetzung erfolgte gemeinsam mit einem IT-Dienstleister.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-875fef9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"875fef9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-92f6f4d\" data-id=\"92f6f4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c856f63 elementor-widget elementor-widget-spacer\" data-id=\"c856f63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-144f241 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"144f241\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2652784\" data-id=\"2652784\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-297dcad elementor-widget elementor-widget-image\" data-id=\"297dcad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Visual-Digitales-Oktoberfest-2-1024x768.jpg\" class=\"attachment-large size-large wp-image-16395\" alt=\"Tablet mit digitalem Dashboard vor dem Paulaner Festzelt auf dem Oktoberfest in M\u00fcnchen\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Visual-Digitales-Oktoberfest-2-1024x768.jpg 1024w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Visual-Digitales-Oktoberfest-2-300x225.jpg 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Visual-Digitales-Oktoberfest-2-768x576.jpg 768w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Visual-Digitales-Oktoberfest-2.jpg 1448w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3494934\" data-id=\"3494934\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e55d3ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e55d3ed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6f1fc21\" data-id=\"6f1fc21\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e705085 elementor-widget elementor-widget-image\" data-id=\"e705085\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"730\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/carlos-muza-hpjSkU2UYSU-unsplash-1024x730.jpg\" class=\"attachment-large size-large wp-image-18134\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/carlos-muza-hpjSkU2UYSU-unsplash-1024x730.jpg 1024w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/carlos-muza-hpjSkU2UYSU-unsplash-300x214.jpg 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/carlos-muza-hpjSkU2UYSU-unsplash-768x547.jpg 768w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/carlos-muza-hpjSkU2UYSU-unsplash-1536x1094.jpg 1536w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/carlos-muza-hpjSkU2UYSU-unsplash.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0c46ac elementor-widget elementor-widget-image\" data-id=\"b0c46ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/digitales-oktoberfest-Mockup-01-1024x724.jpg\" class=\"attachment-large size-large wp-image-18142\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/digitales-oktoberfest-Mockup-01-1024x724.jpg 1024w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/digitales-oktoberfest-Mockup-01-300x212.jpg 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/digitales-oktoberfest-Mockup-01-768x543.jpg 768w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/digitales-oktoberfest-Mockup-01.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b40234d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b40234d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-331bac6\" data-id=\"331bac6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c523780 elementor-widget elementor-widget-spacer\" data-id=\"c523780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70136a9 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70136a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4837b8a\" data-id=\"4837b8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a8f19f elementor-widget elementor-widget-text-editor\" data-id=\"7a8f19f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">\u2014 AUSGANGSLAGE &amp; HERAUSFORDERUNG<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa67b71 elementor-widget elementor-widget-text-editor\" data-id=\"aa67b71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\n\n<span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\">30.000 Reservierungsanfragen im analogen Prozess.\n<\/span>\n\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63160d8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"63160d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">Ausgangspunkt des Projekts war urspr\u00fcnglich ein Mandat f\u00fcr Marketingma\u00dfnahmen wie Social Media und Newsletter f\u00fcr die Gastronomiegruppe um Wirt Peter Pongratz mit Betrieben wie dem Paulaner Festzelt, Paulaner am Nockherberg und der Gr\u00fcnwalder Einkehr. Im Rahmen der Analyse zeigte sich jedoch schnell, dass der eigentliche wirtschaftliche Hebel nicht im Marketing selbst, sondern in der Digitalisierung der zugrunde liegenden Reservierungs- und Kommunikationsprozesse lag. F\u00fcr wirkungsvolles Online-Marketing fehlte zun\u00e4chst eine strukturierte und nutzbare Datenbasis.<\/span><\/p><p class=\"p1\">Im Jahr 2013 wurden \u00fcber 30.000 Reservierungsanfragen \u00fcberwiegend per Fax bearbeitet. Gleichzeitig fehlten zentrale Datenstrukturen, um bestehende Kontaktdaten systematisch f\u00fcr Kommunikation, Eventauslastung und weitere wirtschaftliche Potenziale zu nutzen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6048b3 elementor-widget elementor-widget-text-editor\" data-id=\"a6048b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2013 \u00dcber 30.000 Reservierungsanfragen pro Jahr \u00fcberwiegend per Fax<\/p><p data-start=\"218\" data-end=\"325\">\u2013 Reservierungsprozesse basierten \u00fcberwiegend auf manuellen Abl\u00e4ufen und einem physischen Reservierungsbuch<\/p><p>\u2013 Hohe operative Abh\u00e4ngigkeit von einzelnen Personen und manuellen Prozessschritten<\/p><p>\u2013 Begrenzte Transparenz und Nachverfolgbarkeit innerhalb der Reservierungs- und Kommunikationsprozesse<\/p><p>\u2013 Keine strukturierte Nutzung bestehender Kontaktdaten f\u00fcr Marketing- und Kommunikationsma\u00dfnahmen<\/p><p>\u2013 Begrenzte Skalierbarkeit von Kommunikations-, Service- und Vermarktungsma\u00dfnahmen<\/p><p>\u2013 Hoher Verwaltungsaufwand durch manuelle Prozesse und Personalkosten<\/p><p>\u2013 Synergieeffekte und wirtschaftliche Potenziale innerhalb des Gastronomieverbunds blieben weitgehend ungenutzt<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d406306 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d406306\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-741d9ef\" data-id=\"741d9ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0e4cfc elementor-widget elementor-widget-spacer\" data-id=\"d0e4cfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a0580a elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a0580a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd6b342\" data-id=\"dd6b342\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4ac217 elementor-widget elementor-widget-text-editor\" data-id=\"e4ac217\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\"><strong>\u2014 Ziele<\/strong><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2a510a elementor-widget elementor-widget-text-editor\" data-id=\"b2a510a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63160d8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"63160d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\"><\/div>\n<\/div>\n<span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\">Aufbau einer digitalen Infrastruktur f\u00fcr Effizienz und Wachstum.\n<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f90fa6e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f90fa6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Ziel des Projekts war der Aufbau einer digitalen Infrastruktur f\u00fcr Reservierungs-, Kommunikations- und Vermarktungsprozesse innerhalb des Gastronomieverbunds. Dadurch sollten manuelle Prozesse reduziert, bestehende Kontaktdaten systematisch genutzt und neue Umsatz- und Wachstumspotenziale erschlossen werden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c34faa elementor-widget elementor-widget-text-editor\" data-id=\"1c34faa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"140\" data-end=\"237\">\u2013 Entwicklung einer Digitalstrategie f\u00fcr Reservierungs-, Kommunikations- und Vermarktungsprozesse<\/p><p data-start=\"239\" data-end=\"321\">\u2013 Konzeption einer DSGVO-konformen Daten- und CRM-Struktur innerhalb des Gastronomieverbunds<\/p><p data-start=\"323\" data-end=\"417\">\u2013 Digitalisierung der Reservierungsprozesse und systematische Nutzung bestehender Kontaktdaten<\/p><p data-start=\"419\" data-end=\"481\">\u2013 Reduzierung manueller Verwaltungsaufw\u00e4nde und Personalkosten<\/p><p data-start=\"483\" data-end=\"547\">\u2013 Verbesserung von Service-, Kommunikations- und Kundenprozessen<\/p><p data-start=\"549\" data-end=\"642\">\u2013 Aufbau einer skalierbaren Grundlage f\u00fcr Online-Marketing, Newsletter und Eventkommunikation<\/p><p data-start=\"644\" data-end=\"730\">\u2013 Erschlie\u00dfung neuer Umsatz- und Wachstumspotenziale innerhalb des Gastronomieverbunds<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1836ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1836ce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf28e88\" data-id=\"cf28e88\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80db4bf elementor-widget elementor-widget-spacer\" data-id=\"80db4bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d81209 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d81209\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3044974\" data-id=\"3044974\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7255890 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"7255890\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">\u2014 Strategie &amp; Ma\u00dfnahmen<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64e5bfb elementor-widget elementor-widget-text-editor\" data-id=\"64e5bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\"><span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\">Was ich <\/span><span style=\"font-family: 'Poppins', sans-serif; font-weight: 600;\">konkret getan habe.<br \/><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10aa7f0 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"10aa7f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Als Inhaber von Aurumno analysierte ich zun\u00e4chst die bestehenden Reservierungs-, Kommunikations- und Datenprozesse des Gastronomieverbunds. Auf Basis dieser Analyse entwickelte ich eine digitale Gesamtstrategie, die Reservierung, CRM, Kommunikation und Vermarktung in einer gemeinsamen Infrastruktur zusammenf\u00fchrte. Die technische Umsetzung erfolgte gemeinsam mit einem IT-Dienstleister.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ce00c elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"29ce00c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"204\" data-end=\"276\">\u2013 Analyse bestehender Arbeitsprozesse, Systemstrukturen und Datenablagen<\/p><p data-start=\"278\" data-end=\"384\">\u2013 Entwicklung einer digitalen Strategie zur Effizienzsteigerung und Erschlie\u00dfung neuer Wachstumspotenziale<\/p><p data-start=\"386\" data-end=\"474\">\u2013 Konzeption einer zentralen System- und Datenstruktur innerhalb des Gastronomieverbunds<\/p><p data-start=\"476\" data-end=\"572\">\u2013 Konzeption einer DSGVO-konformen Nutzung Kontaktdaten innerhalb des Gastronomieverbunds inklusive Einwilligungslogik f\u00fcr Cross-Selling-Potenziale<\/p><p data-start=\"574\" data-end=\"673\">\u2013 Definition der Anforderungen f\u00fcr digitale Reservierungs-, Verwaltungs- und Kommunikationsprozesse<\/p><p data-start=\"675\" data-end=\"749\">\u2013 Steuerung der technischen Umsetzung gemeinsam mit einem IT-Dienstleister<\/p><p data-start=\"751\" data-end=\"843\">\u2013 Umstellung analoger Reservierungsprozesse auf Online-Reservierungen per Website und E-Mail<\/p><p data-start=\"845\" data-end=\"913\">\u2013 Entwicklung eines zentralen Marketingplans f\u00fcr digitales Marketing<\/p><p data-start=\"915\" data-end=\"1032\">\u2013 Begleitung organisatorischer Ver\u00e4nderungen und Reduzierung interner Widerst\u00e4nde gegen\u00fcber neuen digitalen Prozessen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a767300 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a767300\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e33b74\" data-id=\"4e33b74\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7e2c9e elementor-widget elementor-widget-spacer\" data-id=\"e7e2c9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-429da05 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"429da05\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6da09e\" data-id=\"f6da09e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63a66ed elementor-widget elementor-widget-text-editor\" data-id=\"63a66ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\"><strong>\u2014 Ergebnisse &amp; Impact<br data-start=\"313\" data-end=\"316\" \/><\/strong><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed0c67f elementor-widget elementor-widget-text-editor\" data-id=\"ed0c67f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\"><span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\">Was wir<\/span><span style=\"font-family: 'Poppins', sans-serif; font-weight: 600;\"> erreicht haben.\n<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd67f40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd67f40\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c065d70\" data-id=\"c065d70\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6ff753 elementor-widget elementor-widget-spacer\" data-id=\"c6ff753\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b18d518 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b18d518\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79742d4\" data-id=\"79742d4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0ba7843 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ba7843\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1378bef\" data-id=\"1378bef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f862b3e elementor-widget elementor-widget-image\" data-id=\"f862b3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/product-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-16027\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/product-150x150.png 150w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/product-300x300.png 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/product-230x230.png 230w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/product-330x330.png 330w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/product.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ce2fd2 elementor-widget elementor-widget-heading\" data-id=\"3ce2fd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">30.000 Reservierungsanfragen digitalisiert\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44ba3bf elementor-widget elementor-widget-heading\" data-id=\"44ba3bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Umstellung analoger Reservierungsprozesse auf digitale Anfragen per Website und E-Mail<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-28fe3ac\" data-id=\"28fe3ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fda8b8f elementor-widget elementor-widget-image\" data-id=\"fda8b8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/idee-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-16020\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/idee-150x150.png 150w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/idee-300x300.png 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/idee-230x230.png 230w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/idee-330x330.png 330w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/idee.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5f18c1 elementor-widget elementor-widget-heading\" data-id=\"c5f18c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zentrale System- und Datenstruktur aufgebaut\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cf1948 elementor-widget elementor-widget-heading\" data-id=\"6cf1948\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Grundlage f\u00fcr effiziente Kommunikation, Datennutzung und weiteres Wachstum<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-9dc756a\" data-id=\"9dc756a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ac3d09 elementor-widget elementor-widget-image\" data-id=\"4ac3d09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/startup-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-16030\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/startup-150x150.png 150w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/startup-300x300.png 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/startup-230x230.png 230w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/startup-330x330.png 330w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/startup.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-328b470 elementor-widget elementor-widget-heading\" data-id=\"328b470\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Verwaltungsaufwand deutlich reduziert\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2354f5 elementor-widget elementor-widget-heading\" data-id=\"a2354f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Weniger manuelle Prozesse und h\u00f6here Effizienz durch digitale Abl\u00e4ufe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-fe2b082\" data-id=\"fe2b082\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ffb4a9 elementor-widget elementor-widget-image\" data-id=\"1ffb4a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/stats-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-16031\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/stats-150x150.png 150w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/stats-300x300.png 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/stats-230x230.png 230w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/stats-330x330.png 330w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/stats.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99cd030 elementor-widget elementor-widget-heading\" data-id=\"99cd030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Neue Wachstumspotenziale erschlossen\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7904b5f elementor-widget elementor-widget-heading\" data-id=\"7904b5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cross-Selling mit Kontaktdaten innerhalb des Gastronomieverbunds<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a05014 elementor-section-height-min-height elementor-section-items-top elementor-reverse-mobile elementor-section-boxed elementor-section-height-default\" data-id=\"2a05014\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8b8e3f\" data-id=\"b8b8e3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5209290 elementor-widget elementor-widget-text-editor\" data-id=\"5209290\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"847\" data-end=\"911\">\u2013 Digitalisierung von \u00fcber 30.000 Reservierungsanfragen pro Jahr<\/p><p data-start=\"913\" data-end=\"995\">\u2013 Aufbau einer zentralen Daten- und CRM-Struktur innerhalb des Gastronomieverbunds<\/p><p data-start=\"997\" data-end=\"1087\">\u2013 Etablierung einer DSGVO-konformen Grundlage f\u00fcr Kommunikation, Marketing und Cross-Selling<\/p><p data-start=\"997\" data-end=\"1087\">\u2013 Schaffung einer DSGVO-konformen Grundlage f\u00fcr Kommunikation, Marketing und Cross-Selling<\/p><p data-start=\"1155\" data-end=\"1228\">\u2013 H\u00f6here Datenqualit\u00e4t und strukturierte Nutzung bestehender Kontaktdaten<\/p><p data-start=\"1230\" data-end=\"1282\">\u2013 Schnellere und effizientere Kommunikationsprozesse<\/p><p data-start=\"1284\" data-end=\"1355\">\u2013 Entwicklung eines zentralen Marketingplans f\u00fcr den Gastronomieverbund<\/p><p data-start=\"1357\" data-end=\"1444\">\u2013 Umsetzung digitaler Kommunikationsma\u00dfnahmen \u00fcber Website, Newsletter und Social Media<\/p><p data-start=\"1446\" data-end=\"1526\">\u2013 Erschlie\u00dfung neuer Umsatzpotenziale durch die Nutzung bestehender Kontaktdaten<\/p><p data-start=\"1528\" data-end=\"1595\">\u2013 Positive Akzeptanz der neuen Prozesse bei Mitarbeitern und G\u00e4sten<\/p><p data-start=\"1597\" data-end=\"1694\">\u2013 Grundlage f\u00fcr weitere Digitalisierungsma\u00dfnahmen innerhalb des Gastronomieverbunds<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ccb09a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ccb09a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6dd45d\" data-id=\"e6dd45d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-642818e elementor-widget elementor-widget-spacer\" data-id=\"642818e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-399282c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"399282c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb1e9d6\" data-id=\"fb1e9d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70e60cd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"70e60cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"229\" data-end=\"314\">Abbildungshinweis: Visualisierung, keine echten Screenshots oder Originalmaterialien.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80e5e5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80e5e5a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0463929\" data-id=\"0463929\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dc068e elementor-widget elementor-widget-spacer\" data-id=\"8dc068e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f63d336 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"f63d336\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16292d3\" data-id=\"16292d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c59aa41 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"c59aa41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">\u2014 Kompetenzfelder<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85071d8 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"85071d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die folgenden Kompetenzen und F\u00e4higkeiten wurden im Rahmen dieses Projekts eingesetzt. Diese spiegeln zentrale Schwerpunkte meiner Expertise wider.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcaf302 elementor-widget elementor-widget-html\" data-id=\"bcaf302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"case-tags\">\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#strategie\" target=\"_blank\" rel=\"noopener\">Corporate Strategy<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#strategie\" target=\"_blank\" rel=\"noopener\">Unternehmensentwicklung<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#development\" target=\"_blank\" rel=\"noopener\">Transformation<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#development\" target=\"_blank\" rel=\"noopener\">Business Development<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#digital\" target=\"_blank\" rel=\"noopener\">Prozessdigitalisierung<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#markom\" target=\"_blank\" rel=\"noopener\">CRM<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#markom\" target=\"_blank\" rel=\"noopener\">Kampagnenentwicklung<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#markom\" target=\"_blank\" rel=\"noopener\">Online-Marketing<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#markom\" target=\"_blank\" rel=\"noopener\">Social Media<\/a>\n\n<\/div>\n\n<style>\n.case-tags{\n    display:flex;\n    flex-wrap:wrap;\n    gap:12px;\n    margin-top:14px;\n}\n\n.case-tags a{\n    display:inline-flex;\n    align-items:center;\n\n    font-family:'Poppins', sans-serif;\n    font-size:13px;\n    font-weight:300;\n    letter-spacing:0.2px;\n    line-height:1;\n\n    color:#6F6F6F;\n    background:transparent;\n    text-decoration:none;\n\n    border:1px solid rgba(184,146,63,0.65);\n    padding:10px 16px;\n    border-radius:0;\n    box-sizing:border-box;\n\n    transition:all 0.25s ease;\n}\n\n.case-tags a:hover{\n    color:#FFFFFF;\n    border-color:#B8923F;\n    background:#B8923F;\n}\n\n@media (max-width:767px){\n\n    .case-tags{\n        gap:6px;\n    }\n\n    .case-tags a{\n        font-size:10px;\n        padding:6px 9px;\n    }\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e2d94d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e2d94d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f17f4a2\" data-id=\"f17f4a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ee2125 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2ee2125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">\u2014Executive Summary<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-477301d elementor-widget elementor-widget-text-editor\" data-id=\"477301d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\"><span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\"><span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\">&#8222;Mit der Transformation habe ich Kosten reduziert, Wachstum erm\u00f6glicht und die Gastronomiegruppe <span style=\"font-family: 'Poppins', sans-serif; font-weight: 600;\">digital zukunftsf\u00e4hig aufgestellt.<\/span>\u201c<\/span><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1915ad4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1915ad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">Aus einem urspr\u00fcnglichen Marketingmandat entstand die strategische Digitalisierung zentraler Reservierungs-, Kommunikations- und Datenprozesse innerhalb des Gastronomieverbunds. Durch den Aufbau einer digitalen Infrastruktur, einer zentralen Daten- und CRM-Struktur sowie neuer digitaler Reservierungs- und Kommunikationsprozesse konnten Verwaltungsaufw\u00e4nde reduziert, bestehende Kontaktdaten wirtschaftlich genutzt und neue Wachstumspotenziale erschlossen werden. Die geschaffene Infrastruktur bildete die Grundlage f\u00fcr weitere Digitalisierungsma\u00dfnahmen und zuk\u00fcnftiges Wachstum.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6079c3e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6079c3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7063ead elementor-widget elementor-widget-text-editor\" data-id=\"7063ead\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\"><p data-start=\"180\" data-end=\"208\">Strategie &amp; Konzeption \u00b7\u00a0 Damian Holmer \u00a0(Inhaber, Agentur Aurumno)<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72aa417 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72aa417\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-520ced5\" data-id=\"520ced5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dde6440 elementor-widget elementor-widget-text-editor\" data-id=\"dde6440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\"><a href=\"https:\/\/www.damianholmer.com\/en\/cases\/\">\u2190 Zur\u00fcck zu den Selected Cases<\/a><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u2014 Case: Digitales OktoberfestVom Fax zur digitalen Infrastruktur. 2013 entstand aus einem analogen Reservierungsprozess per Fax eine digitale Infrastruktur f\u00fcr Kommunikation, Kundenmanagement und neue wirtschaftliche Potenziale innerhalb eines Gastronomieverbunds. Ich entwickelte die Strategie und Anforderungen f\u00fcr die digitale Transformation, die<\/p>","protected":false},"author":1,"featured_media":16395,"parent":7162,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-18109","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case: Digitales Oktoberfest<\/title>\n<meta name=\"description\" content=\"Vom Fax zur digitalen Infrastruktur. Transformation zentraler Verwaltungs- und Kommunikationsprozesse f\u00fcr Wachstum, Effizienz und digitales Marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.damianholmer.com\/en\/cases\/digitales-oktoberfest\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case: Digitales Oktoberfest\" \/>\n<meta property=\"og:description\" content=\"Vom Fax zur digitalen Infrastruktur. Transformation zentraler Verwaltungs- und Kommunikationsprozesse f\u00fcr Wachstum, Effizienz und digitales Marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.damianholmer.com\/en\/cases\/digitales-oktoberfest\/\" \/>\n<meta property=\"og:site_name\" content=\"Damian Holmer \u2013 CMO &amp; Transformationsleader\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-29T20:20:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Visual-Digitales-Oktoberfest-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1448\" \/>\n\t<meta property=\"og:image:height\" content=\"1086\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/digitales-oktoberfest\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/digitales-oktoberfest\\\/\"},\"author\":{\"name\":\"Damian Holmer\",\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/#\\\/schema\\\/person\\\/f6a65934fdf48ff3348ea5485df190e9\"},\"headline\":\"Digitales Oktoberfest\",\"datePublished\":\"2026-05-02T15:03:00+00:00\",\"dateModified\":\"2026-05-29T20:20:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/digitales-oktoberfest\\\/\"},\"wordCount\":760,\"publisher\":{\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/#\\\/schema\\\/person\\\/f6a65934fdf48ff3348ea5485df190e9\"},\"image\":{\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/digitales-oktoberfest\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.damianholmer.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Visual-Digitales-Oktoberfest-2.jpg\",\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/digitales-oktoberfest\\\/\",\"url\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/digitales-oktoberfest\\\/\",\"name\":\"Case: Digitales Oktoberfest\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/digitales-oktoberfest\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/digitales-oktoberfest\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.damianholmer.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Visual-Digitales-Oktoberfest-2.jpg\",\"datePublished\":\"2026-05-02T15:03:00+00:00\",\"dateModified\":\"2026-05-29T20:20:16+00:00\",\"description\":\"Vom Fax zur digitalen Infrastruktur. Transformation zentraler Verwaltungs- und Kommunikationsprozesse f\u00fcr Wachstum, Effizienz und digitales Marketing.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/digitales-oktoberfest\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/digitales-oktoberfest\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/digitales-oktoberfest\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.damianholmer.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Visual-Digitales-Oktoberfest-2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.damianholmer.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Visual-Digitales-Oktoberfest-2.jpg\",\"width\":1448,\"height\":1086,\"caption\":\"Tablet mit digitalem Dashboard vor dem Paulaner Festzelt auf dem Oktoberfest in M\u00fcnchen\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/digitales-oktoberfest\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.damianholmer.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cases\",\"item\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digitales Oktoberfest\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/#website\",\"url\":\"https:\\\/\\\/www.damianholmer.com\\\/\",\"name\":\"Damian Holmer \u2014 CMO & Transformationsleader\",\"description\":\"Als CMO &amp; Transformationsleader verbinde ich Strategie, modernes Leadership und Technologie f\u00fcr erfolgreiche Transformation und nachhaltiges Wachstum.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/#\\\/schema\\\/person\\\/f6a65934fdf48ff3348ea5485df190e9\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.damianholmer.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/#\\\/schema\\\/person\\\/f6a65934fdf48ff3348ea5485df190e9\",\"name\":\"Damian Holmer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/IMG_7604.jpg\",\"url\":\"https:\\\/\\\/www.damianholmer.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/IMG_7604.jpg\",\"contentUrl\":\"https:\\\/\\\/www.damianholmer.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/IMG_7604.jpg\",\"width\":372,\"height\":150,\"caption\":\"Damian Holmer\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/IMG_7604.jpg\"},\"description\":\"Damian Holmer verbindet Leadership, Transformation und Wachstum mit \u00fcber 15 Jahren Erfahrung in Markenf\u00fchrung, Kommunikation und strategischer Unternehmensentwicklung.\",\"sameAs\":[\"https:\\\/\\\/www.damianholmer.com\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/damianholmer\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case: Digitales Oktoberfest","description":"Vom Fax zur digitalen Infrastruktur. Transformation zentraler Verwaltungs- und Kommunikationsprozesse f\u00fcr Wachstum, Effizienz und digitales Marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.damianholmer.com\/en\/cases\/digitales-oktoberfest\/","og_locale":"en_GB","og_type":"article","og_title":"Case: Digitales Oktoberfest","og_description":"Vom Fax zur digitalen Infrastruktur. Transformation zentraler Verwaltungs- und Kommunikationsprozesse f\u00fcr Wachstum, Effizienz und digitales Marketing.","og_url":"https:\/\/www.damianholmer.com\/en\/cases\/digitales-oktoberfest\/","og_site_name":"Damian Holmer \u2013 CMO &amp; Transformationsleader","article_modified_time":"2026-05-29T20:20:16+00:00","og_image":[{"width":1448,"height":1086,"url":"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Visual-Digitales-Oktoberfest-2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.damianholmer.com\/cases\/digitales-oktoberfest\/#article","isPartOf":{"@id":"https:\/\/www.damianholmer.com\/cases\/digitales-oktoberfest\/"},"author":{"name":"Damian Holmer","@id":"https:\/\/www.damianholmer.com\/#\/schema\/person\/f6a65934fdf48ff3348ea5485df190e9"},"headline":"Digitales Oktoberfest","datePublished":"2026-05-02T15:03:00+00:00","dateModified":"2026-05-29T20:20:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.damianholmer.com\/cases\/digitales-oktoberfest\/"},"wordCount":760,"publisher":{"@id":"https:\/\/www.damianholmer.com\/#\/schema\/person\/f6a65934fdf48ff3348ea5485df190e9"},"image":{"@id":"https:\/\/www.damianholmer.com\/cases\/digitales-oktoberfest\/#primaryimage"},"thumbnailUrl":"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Visual-Digitales-Oktoberfest-2.jpg","inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.damianholmer.com\/cases\/digitales-oktoberfest\/","url":"https:\/\/www.damianholmer.com\/cases\/digitales-oktoberfest\/","name":"Case: Digitales Oktoberfest","isPartOf":{"@id":"https:\/\/www.damianholmer.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.damianholmer.com\/cases\/digitales-oktoberfest\/#primaryimage"},"image":{"@id":"https:\/\/www.damianholmer.com\/cases\/digitales-oktoberfest\/#primaryimage"},"thumbnailUrl":"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Visual-Digitales-Oktoberfest-2.jpg","datePublished":"2026-05-02T15:03:00+00:00","dateModified":"2026-05-29T20:20:16+00:00","description":"Vom Fax zur digitalen Infrastruktur. Transformation zentraler Verwaltungs- und Kommunikationsprozesse f\u00fcr Wachstum, Effizienz und digitales Marketing.","breadcrumb":{"@id":"https:\/\/www.damianholmer.com\/cases\/digitales-oktoberfest\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.damianholmer.com\/cases\/digitales-oktoberfest\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.damianholmer.com\/cases\/digitales-oktoberfest\/#primaryimage","url":"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Visual-Digitales-Oktoberfest-2.jpg","contentUrl":"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Visual-Digitales-Oktoberfest-2.jpg","width":1448,"height":1086,"caption":"Tablet mit digitalem Dashboard vor dem Paulaner Festzelt auf dem Oktoberfest in M\u00fcnchen"},{"@type":"BreadcrumbList","@id":"https:\/\/www.damianholmer.com\/cases\/digitales-oktoberfest\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.damianholmer.com\/"},{"@type":"ListItem","position":2,"name":"Cases","item":"https:\/\/www.damianholmer.com\/cases\/"},{"@type":"ListItem","position":3,"name":"Digitales Oktoberfest"}]},{"@type":"WebSite","@id":"https:\/\/www.damianholmer.com\/#website","url":"https:\/\/www.damianholmer.com\/","name":"Damian Holmer \u2014 CMO & Transformationsleader","description":"Als CMO &amp; Transformationsleader verbinde ich Strategie, modernes Leadership und Technologie f\u00fcr erfolgreiche Transformation und nachhaltiges Wachstum.","publisher":{"@id":"https:\/\/www.damianholmer.com\/#\/schema\/person\/f6a65934fdf48ff3348ea5485df190e9"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.damianholmer.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Person","Organization"],"@id":"https:\/\/www.damianholmer.com\/#\/schema\/person\/f6a65934fdf48ff3348ea5485df190e9","name":"Damian Holmer","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/IMG_7604.jpg","url":"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/IMG_7604.jpg","contentUrl":"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/IMG_7604.jpg","width":372,"height":150,"caption":"Damian Holmer"},"logo":{"@id":"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/IMG_7604.jpg"},"description":"Damian Holmer verbindet Leadership, Transformation und Wachstum mit \u00fcber 15 Jahren Erfahrung in Markenf\u00fchrung, Kommunikation und strategischer Unternehmensentwicklung.","sameAs":["https:\/\/www.damianholmer.com","https:\/\/www.linkedin.com\/in\/damianholmer\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.damianholmer.com\/en\/wp-json\/wp\/v2\/pages\/18109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.damianholmer.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.damianholmer.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.damianholmer.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.damianholmer.com\/en\/wp-json\/wp\/v2\/comments?post=18109"}],"version-history":[{"count":205,"href":"https:\/\/www.damianholmer.com\/en\/wp-json\/wp\/v2\/pages\/18109\/revisions"}],"predecessor-version":[{"id":20734,"href":"https:\/\/www.damianholmer.com\/en\/wp-json\/wp\/v2\/pages\/18109\/revisions\/20734"}],"up":[{"embeddable":true,"href":"https:\/\/www.damianholmer.com\/en\/wp-json\/wp\/v2\/pages\/7162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.damianholmer.com\/en\/wp-json\/wp\/v2\/media\/16395"}],"wp:attachment":[{"href":"https:\/\/www.damianholmer.com\/en\/wp-json\/wp\/v2\/media?parent=18109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}