{"id":18341,"date":"2026-05-02T17:03:00","date_gmt":"2026-05-02T15:03:00","guid":{"rendered":"https:\/\/www.damianholmer.com\/cases\/red-dot-award-fuer-sky-deutschland-2\/"},"modified":"2026-05-30T07:46:59","modified_gmt":"2026-05-30T05:46:59","slug":"csr-kampagne-mit-elyas-m-barek","status":"publish","type":"page","link":"https:\/\/www.damianholmer.com\/en\/cases\/csr-kampagne-mit-elyas-m-barek\/","title":{"rendered":"CSR-Kampagne mit Elyas M&#8217;Barek"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"18341\" class=\"elementor elementor-18341\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11ab16e elementor-section-height-min-height elementor-section-items-top elementor-reverse-mobile elementor-section-boxed elementor-section-height-default\" data-id=\"11ab16e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-298420a\" data-id=\"298420a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74585ba elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"74585ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">\u2014 Case: CSR-Kampagne mit Elyas M\u2019Barek<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-171f620 elementor-widget elementor-widget-text-editor\" data-id=\"171f620\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\">CSR &#8211; mit <span style=\"font-family: 'Poppins', sans-serif; font-weight: 600;\">Humor statt Moral.<\/span><\/span><span style=\"font-family: 'Poppins', sans-serif; font-weight: 600;\">\n<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86753c0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"86753c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Plastikm\u00fcll in den Ozeanen ist ein globales Umweltproblem, das f\u00fcr viele Menschen im Alltag weit entfernt wirkt. F\u00fcr die europaweite CSR-Initiative Sky Ocean Rescue entwickelte ich eine Kampagnenidee, die gesellschaftliche Verantwortung \u00fcber Humor und Alltagssituationen zug\u00e4nglich machte. Gemeinsam mit Sky-Markenbotschafter Elyas M\u2019Barek wurde ein komplexes Umweltthema verst\u00e4ndlich und alltagsnah inszeniert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-875fef9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"875fef9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-92f6f4d\" data-id=\"92f6f4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c856f63 elementor-widget elementor-widget-spacer\" data-id=\"c856f63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-144f241 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"144f241\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2652784\" data-id=\"2652784\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-297dcad elementor-widget elementor-widget-image\" data-id=\"297dcad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Ocean-Rescue-Visual-1024x768.jpg\" class=\"attachment-large size-large wp-image-16317\" alt=\"Unterwasser-Visual der Sky Ocean Rescue CSR-Kampagne mit Lichtstrahlen im Meer und wei\u00dfem Schriftzug zur F\u00f6rderung von Umwelt- und gesellschaftlicher Verantwortung.\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Ocean-Rescue-Visual-1024x768.jpg 1024w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Ocean-Rescue-Visual-300x225.jpg 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Ocean-Rescue-Visual-768x576.jpg 768w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Ocean-Rescue-Visual.jpg 1448w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3494934\" data-id=\"3494934\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e55d3ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e55d3ed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6f1fc21\" data-id=\"6f1fc21\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e705085 elementor-widget elementor-widget-image\" data-id=\"e705085\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/naja-bertolt-jensen-BJUoZu0mpt0-unsplash-1024x768.jpg\" class=\"attachment-large size-large wp-image-18358\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/naja-bertolt-jensen-BJUoZu0mpt0-unsplash-1024x768.jpg 1024w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/naja-bertolt-jensen-BJUoZu0mpt0-unsplash-300x225.jpg 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/naja-bertolt-jensen-BJUoZu0mpt0-unsplash-768x576.jpg 768w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/naja-bertolt-jensen-BJUoZu0mpt0-unsplash-1536x1152.jpg 1536w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/naja-bertolt-jensen-BJUoZu0mpt0-unsplash.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0c46ac elementor-widget elementor-widget-image\" data-id=\"b0c46ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/charlesdeluvio-bX36zLlMVWU-unsplash-1024x683.jpg\" class=\"attachment-large size-large wp-image-18369\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/charlesdeluvio-bX36zLlMVWU-unsplash-1024x683.jpg 1024w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/charlesdeluvio-bX36zLlMVWU-unsplash-300x200.jpg 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/charlesdeluvio-bX36zLlMVWU-unsplash-768x512.jpg 768w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/charlesdeluvio-bX36zLlMVWU-unsplash-1536x1024.jpg 1536w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/charlesdeluvio-bX36zLlMVWU-unsplash.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b40234d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b40234d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-331bac6\" data-id=\"331bac6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c523780 elementor-widget elementor-widget-spacer\" data-id=\"c523780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70136a9 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70136a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4837b8a\" data-id=\"4837b8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a8f19f elementor-widget elementor-widget-text-editor\" data-id=\"7a8f19f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">\u2014 AUSGANGSLAGE &amp; HERAUSFORDERUNG<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa67b71 elementor-widget elementor-widget-text-editor\" data-id=\"aa67b71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\n\n<span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\">Nachhaltigkeit ohne erhobenen Zeigefinger.<\/span>\n\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63160d8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"63160d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"257\" data-end=\"660\">Mit Sky Ocean Rescue verfolgte die Sky Gruppe das Ziel, gesellschaftliche Verantwortung rund um Plastikm\u00fcll in den Ozeanen europaweit sichtbar zu machen. Die Herausforderung: Das Thema Nachhaltigkeit wirkt f\u00fcr viele Menschen im Alltag oft weit entfernt und kommunikativ schnell belehrend. Gleichzeitig galt es, viele Zielgruppen emotional anzusprechen und f\u00fcr einfache Ver\u00e4nderungen im Alltag zu sensibilisieren.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6048b3 elementor-widget elementor-widget-text-editor\" data-id=\"a6048b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"329\" data-end=\"494\">\u2013 Sky Ocean Rescue als europaweite CSR-Initiative der Sky Gruppe zur Sensibilisierung f\u00fcr Plastikm\u00fcll in den Ozeanen und zur Reduzierung unn\u00f6tiger Einwegverpackungen<\/p><p data-start=\"496\" data-end=\"551\">\u2013 Geringe Bekanntheit von Sky Ocean Rescue im DACH-Raum<\/p><p data-start=\"553\" data-end=\"647\">\u2013 Nachhaltigkeit und Plastikm\u00fcll in den Ozeanen f\u00fcr viele Menschen im Alltag oft weit entfernt<\/p><p data-start=\"649\" data-end=\"736\">\u2013 Risiko einer belehrenden oder moralisierenden Kommunikation bei Nachhaltigkeitsthemen<\/p><p data-start=\"738\" data-end=\"808\">\u2013 \u00dcbersetzung eines globalen Umweltthemas in alltagsnahe Kommunikation<\/p><p data-start=\"810\" data-end=\"889\">\u2013 Komplexes Umweltthema mit geringer emotionaler Relevanz f\u00fcr viele Zielgruppen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d406306 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d406306\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-741d9ef\" data-id=\"741d9ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0e4cfc elementor-widget elementor-widget-spacer\" data-id=\"d0e4cfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a0580a elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a0580a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd6b342\" data-id=\"dd6b342\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4ac217 elementor-widget elementor-widget-text-editor\" data-id=\"e4ac217\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\"><strong>\u2014 Ziele<\/strong><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2a510a elementor-widget elementor-widget-text-editor\" data-id=\"b2a510a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63160d8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"63160d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\"><\/div>\n<\/div>\n<span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\">Nachhaltigkeit mit Humor statt Moral vermitteln.\n<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f90fa6e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f90fa6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ziel war es, die europaweite CSR-Initiative Sky Ocean Rescue im DACH-Raum als lokale Kampagne zu adaptieren und das Thema Plastikm\u00fcll in den Ozeanen verst\u00e4ndlich und relevant f\u00fcr den Alltag der Menschen zu vermitteln. Gleichzeitig sollten m\u00f6glichst viele Menschen f\u00fcr die Auswirkungen von Plastikm\u00fcll sowie einen bewussteren Umgang mit unn\u00f6tigen Einwegverpackungen sensibilisiert werden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c34faa elementor-widget elementor-widget-text-editor\" data-id=\"1c34faa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"290\" data-end=\"368\">\u2013 Lokale Kampagne der internationalen Initiative Sky Ocean Rescue im DACH-Raum<\/p><p data-start=\"370\" data-end=\"432\">\u2013 Steigerung der Bekanntheit von Sky Ocean Rescue im DACH-Raum<\/p><p data-start=\"434\" data-end=\"515\">\u2013 Sensibilisierung f\u00fcr Plastikm\u00fcll in den Ozeanen und unn\u00f6tige Einwegverpackungen<\/p><p data-start=\"517\" data-end=\"623\">\u2013 M\u00f6glichst viele Menschen f\u00fcr Umweltschutz und Plastikvermeidung im Alltag sensibilisieren und aktivieren<\/p><p data-start=\"625\" data-end=\"706\">\u2013 Verst\u00e4ndliche und alltagsnahe Vermittlung eines komplexen Nachhaltigkeitsthemas<\/p><p data-start=\"708\" data-end=\"802\">\u2013 Verbindung gesellschaftlicher Verantwortung mit Markenkommunikation und Zuschaueraktivierung<\/p><p data-start=\"804\" data-end=\"901\">\u2013 Positionierung von Sky als verantwortungsbewusstes und gesellschaftlich engagiertes Unternehmen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1836ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1836ce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf28e88\" data-id=\"cf28e88\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80db4bf elementor-widget elementor-widget-spacer\" data-id=\"80db4bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d81209 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d81209\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3044974\" data-id=\"3044974\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7255890 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"7255890\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">\u2014 Strategie &amp; Ma\u00dfnahmen<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64e5bfb elementor-widget elementor-widget-text-editor\" data-id=\"64e5bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\"><span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\">Was ich <\/span><span style=\"font-family: 'Poppins', sans-serif; font-weight: 600;\">konkret getan habe.<br \/><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10aa7f0 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"10aa7f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Um das Thema Plastikm\u00fcll aus der Nische klassischer CSR-Kommunikation herauszuholen, entwickelte ich einen Ansatz, der Humor, Unterhaltung, gesellschaftliche Verantwortung und die Marke Sky miteinander verband. Daf\u00fcr entwickelte ich innerhalb weniger Tage eine CSR-Kampagne, die bestehende Ressourcen aus CSR, Marketing, TV-Produktion und Social Media in einem gemeinsamen Konzept b\u00fcndelte. Die Umsetzung erfolgte gemeinsam mit Sky-Markenbotschafter Elyas M\u2019Barek. Die Leitidee: \u201eNicht jede Gurke braucht einen Gummi.\u201c<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ce00c elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"29ce00c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"473\" data-end=\"578\">\u2013 Entwicklung und Pitch einer CSR-Kampagne zur lokalen Adaptierung von Sky Ocean Rescue f\u00fcr den DACH-Raum<\/p><p data-start=\"580\" data-end=\"670\">\u2013 Pr\u00e4sentation des Kampagnenkonzepts vor relevanten internen Stakeholdern und Entscheidern<\/p><p data-start=\"672\" data-end=\"798\">\u2013 Entwicklung der Leitidee \u201eNicht jede Gurke braucht einen Gummi!\u201c zur humorvollen Vermittlung von Plastikvermeidung im Alltag<\/p><p data-start=\"800\" data-end=\"890\">\u2013 Strategische Einbindung von Sky-Markenbotschafter Elyas M\u2019Barek als Gesicht der Kampagne<\/p><p data-start=\"892\" data-end=\"1006\">\u2013 B\u00fcndelung bestehender Ressourcen aus CSR, Marketing, TV-Produktion und Social Media in einem gemeinsamen Konzept<\/p><p data-start=\"1008\" data-end=\"1101\">\u2013 Kurzfristige Konzeption und Umsetzung der Kampagne unter engen zeitlichen Rahmenbedingungen<\/p><p data-start=\"1103\" data-end=\"1233\">\u2013 Erfolgreiche Verbindung von gesellschaftlicher Verantwortung, Unterhaltung und Markenkommunikation in einer gemeinsamen Kampagne<\/p><p data-start=\"1235\" data-end=\"1321\">\u2013 Lokale Adaptierung der internationalen Initiative Sky Ocean Rescue f\u00fcr den DACH-Raum<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a767300 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a767300\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e33b74\" data-id=\"4e33b74\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7e2c9e elementor-widget elementor-widget-spacer\" data-id=\"e7e2c9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-429da05 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"429da05\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6da09e\" data-id=\"f6da09e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63a66ed elementor-widget elementor-widget-text-editor\" data-id=\"63a66ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\"><strong>\u2014 Ergebnisse &amp; Impact<br data-start=\"313\" data-end=\"316\" \/><\/strong><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed0c67f elementor-widget elementor-widget-text-editor\" data-id=\"ed0c67f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\"><span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\">Was wir<\/span><span style=\"font-family: 'Poppins', sans-serif; font-weight: 600;\"> erreicht haben.\n<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd67f40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd67f40\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c065d70\" data-id=\"c065d70\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6ff753 elementor-widget elementor-widget-spacer\" data-id=\"c6ff753\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b18d518 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b18d518\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79742d4\" data-id=\"79742d4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0ba7843 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ba7843\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1378bef\" data-id=\"1378bef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f862b3e elementor-widget elementor-widget-image\" data-id=\"f862b3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/product-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-16027\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/product-150x150.png 150w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/product-300x300.png 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/product-230x230.png 230w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/product-330x330.png 330w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/product.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ce2fd2 elementor-widget elementor-widget-heading\" data-id=\"3ce2fd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Humor statt Moral f\u00fcr mehr gesellschaftliche Relevanz<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44ba3bf elementor-widget elementor-widget-heading\" data-id=\"44ba3bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Komplexes CSR-Thema alltagsnah und verst\u00e4ndlich vermittelt<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-28fe3ac\" data-id=\"28fe3ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fda8b8f elementor-widget elementor-widget-image\" data-id=\"fda8b8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/idee-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-16020\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/idee-150x150.png 150w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/idee-300x300.png 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/idee-230x230.png 230w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/idee-330x330.png 330w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/idee.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5f18c1 elementor-widget elementor-widget-heading\" data-id=\"c5f18c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Intelligente Ressourcenvernetzung\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cf1948 elementor-widget elementor-widget-heading\" data-id=\"6cf1948\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CSR, Marketing, PR, TV-Produktion und Testimonial in einem Konzept geb\u00fcndelt<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-9dc756a\" data-id=\"9dc756a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ac3d09 elementor-widget elementor-widget-image\" data-id=\"4ac3d09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/startup-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-16030\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/startup-150x150.png 150w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/startup-300x300.png 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/startup-230x230.png 230w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/startup-330x330.png 330w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/startup.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-328b470 elementor-widget elementor-widget-heading\" data-id=\"328b470\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Crossmediale Kampagnenumsetzung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2354f5 elementor-widget elementor-widget-heading\" data-id=\"a2354f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TV-Spots und Social-Media-Kommunikation im gesamten DACH-Raum<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-fe2b082\" data-id=\"fe2b082\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ffb4a9 elementor-widget elementor-widget-image\" data-id=\"1ffb4a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/stats-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-16031\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/stats-150x150.png 150w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/stats-300x300.png 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/stats-230x230.png 230w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/stats-330x330.png 330w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/stats.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99cd030 elementor-widget elementor-widget-heading\" data-id=\"99cd030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Positionierung durch Verantwortung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7904b5f elementor-widget elementor-widget-heading\" data-id=\"7904b5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sky als gesellschaftlich engagiertes und verantwortungsbewusstes Unternehmen positioniert<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a05014 elementor-section-height-min-height elementor-section-items-top elementor-reverse-mobile elementor-section-boxed elementor-section-height-default\" data-id=\"2a05014\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8b8e3f\" data-id=\"b8b8e3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5209290 elementor-widget elementor-widget-text-editor\" data-id=\"5209290\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"259\" data-end=\"362\">\u2013 Erfolgreiche lokale Adaptierung der internationalen CSR-Initiative Sky Ocean Rescue f\u00fcr den DACH-Raum<\/p><p data-start=\"364\" data-end=\"429\">\u2013 Strategische Einbindung von Sky-Markenbotschafter Elyas M\u2019Barek<\/p><p data-start=\"431\" data-end=\"533\">\u2013 Verst\u00e4ndliche \u00dcbersetzung eines komplexen Nachhaltigkeitsthemas in Alltagskommunikation<\/p><p data-start=\"535\" data-end=\"635\">\u2013 Hohe Aufmerksamkeit f\u00fcr das Thema Plastikvermeidung durch humorvolle und alltagsnahe Kommunikation<\/p><p data-start=\"637\" data-end=\"745\">\u2013 Erh\u00f6hte Sichtbarkeit von Sky Ocean Rescue im DACH-Raum durch crossmediale TV- und Social-Media-Ausspielung<\/p><p data-start=\"747\" data-end=\"848\">\u2013 Positive Resonanz von Zuschauern, internen Fachbereichen und Sky UK auf Kampagnenidee und Umsetzung<\/p><p data-start=\"850\" data-end=\"947\">\u2013 Positionierung von Sky als gesellschaftlich engagiertes und verantwortungsbewusstes Unternehmen<\/p><p data-start=\"949\" data-end=\"1024\">\u2013 Schnelle und kostenneutrale Umsetzung der Kampagne innerhalb weniger Tage<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ccb09a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ccb09a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6dd45d\" data-id=\"e6dd45d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-642818e elementor-widget elementor-widget-spacer\" data-id=\"642818e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b62e119 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b62e119\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5df1d7f\" data-id=\"5df1d7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80742bb elementor-widget elementor-widget-image\" data-id=\"80742bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.sky.de\/programm-entdecken\/mediathek\/videos-sky\/5473705388001\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Ocean-Rescue-Video-1024x768.jpg\" class=\"attachment-large size-large wp-image-16336\" alt=\"Sky-Ocean-Rescue-Video\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Ocean-Rescue-Video-1024x768.jpg 1024w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Ocean-Rescue-Video-300x225.jpg 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Ocean-Rescue-Video-768x576.jpg 768w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Ocean-Rescue-Video.jpg 1448w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-399282c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"399282c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb1e9d6\" data-id=\"fb1e9d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70e60cd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"70e60cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 8px;\"><strong>Weitere Einblicke:<\/strong><\/p><p><a style=\"color: #6b6b6b; text-decoration: none;\" href=\"https:\/\/https:\/\/www.sky.de\/programm-entdecken\/mediathek\/videos-sky\/5473705388001\" target=\"_blank\" rel=\"noopener\">Sky Ocean Rescue<\/a><a style=\"color: #6b6b6b; text-decoration: none;\" href=\"https:\/\/news.sky.com\/story\/head-of-sky-news-john-ryley-why-were-launching-sky-ocean-rescue-and-getting-rid-of-disposable-plastic-in-our-canteens-10739990\" target=\"_blank\" rel=\"noopener\">\u00a0\u00b7 <\/a><a style=\"color: #6b6b6b; text-decoration: none;\" href=\"https:\/\/https:\/\/www.sky.de\/programm-entdecken\/mediathek\/videos-sky\/5473705388001\" target=\"_blank\" rel=\"noopener\">Kampagnenvideo<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80e5e5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80e5e5a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0463929\" data-id=\"0463929\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dc068e elementor-widget elementor-widget-spacer\" data-id=\"8dc068e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f63d336 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"f63d336\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16292d3\" data-id=\"16292d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c59aa41 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"c59aa41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">\u2014 Kompetenzfelder<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85071d8 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"85071d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die folgenden Kompetenzen und F\u00e4higkeiten wurden im Rahmen dieses Projekts eingesetzt. Diese spiegeln zentrale Schwerpunkte meiner Expertise wider.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcaf302 elementor-widget elementor-widget-html\" data-id=\"bcaf302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"case-tags\">\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#strategie\" target=\"_blank\" rel=\"noopener\">Corporate Strategy<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#markom\" target=\"_blank\" rel=\"noopener\">Markenstrategie<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#markom\" target=\"_blank\" rel=\"noopener\">Kommunikationsstrategie<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#markom\" target=\"_blank\" rel=\"noopener\">Stakeholder Communications<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#markom\" target=\"_blank\" rel=\"noopener\">Corporate Communications<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#markom\" target=\"_blank\" rel=\"noopener\">Reputation Management<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#markom\" target=\"_blank\" rel=\"noopener\">Public Affairs<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#leadership\" target=\"_blank\" rel=\"noopener\">Leadership<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#markom\" target=\"_blank\" rel=\"noopener\">Brand Storytelling<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#esg\" target=\"_blank\" rel=\"noopener\">CSR<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#markom\" target=\"_blank\" rel=\"noopener\">Kampagnenentwicklung<\/a>\n\n<\/div>\n\n<style>\n.case-tags{\n    display:flex;\n    flex-wrap:wrap;\n    gap:12px;\n    margin-top:14px;\n}\n\n.case-tags a{\n    display:inline-flex;\n    align-items:center;\n\n    font-family:'Poppins', sans-serif;\n    font-size:13px;\n    font-weight:300;\n    letter-spacing:0.2px;\n    line-height:1;\n\n    color:#6F6F6F;\n    background:transparent;\n    text-decoration:none;\n\n    border:1px solid rgba(184,146,63,0.65);\n    padding:10px 16px;\n    border-radius:0;\n    box-sizing:border-box;\n\n    transition:all 0.25s ease;\n}\n\n.case-tags a:hover{\n    color:#FFFFFF;\n    border-color:#B8923F;\n    background:#B8923F;\n}\n\n@media (max-width:767px){\n\n    .case-tags{\n        gap:6px;\n    }\n\n    .case-tags a{\n        font-size:10px;\n        padding:6px 9px;\n    }\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e2d94d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e2d94d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f17f4a2\" data-id=\"f17f4a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ee2125 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2ee2125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">\u2014Executive Summary<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-477301d elementor-widget elementor-widget-text-editor\" data-id=\"477301d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\"><span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\">&#8222;Mit meiner Idee zur CSR-Kampagne f\u00fcr <span style=\"font-family: 'Poppins', sans-serif; font-weight: 600;\">Sky Ocean Rescue <\/span>wurde Sky als verantwortungsbewusstes Unternehmen<span style=\"font-family: 'Poppins', sans-serif; font-weight: 600;\"> erfolgreich positioniert.<\/span><\/span><span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\">&#8222;<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1915ad4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1915ad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">Innerhalb weniger Tage entstand eine aufmerksamkeitsstarke CSR-Kampagne, die Humor, Entertainment und gesellschaftliche Verantwortung miteinander verband. Durch die intelligente Nutzung bestehender Sky-Ressourcen sowie die Einbindung von Sky-Markenbotschafter Elyas M\u2019Barek wurde ein komplexes Umweltthema alltagsnah f\u00fcr TV und Social Media \u00fcbersetzt. Gleichzeitig erh\u00f6hte die Kampagne die Sichtbarkeit von Sky Ocean Rescue im DACH-Raum und st\u00e4rkte die Positionierung von Sky als verantwortungsbewusstes Unternehmen.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6079c3e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6079c3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7063ead elementor-widget elementor-widget-text-editor\" data-id=\"7063ead\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">Idee und Konzeption\u00a0 \u00b7\u00a0 Damian Holmer (Pressesprecher, Sky Deutschland)<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1368a83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1368a83\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24ed9bc\" data-id=\"24ed9bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7b05fc elementor-widget elementor-widget-text-editor\" data-id=\"f7b05fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\"><a href=\"https:\/\/www.damianholmer.com\/en\/cases\/\">\u2190 Zur\u00fcck zu den Selected Cases<\/a><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u2014 Case: CSR-Kampagne mit Elyas M\u2019BarekCSR &#8211; mit Humor statt Moral. Plastikm\u00fcll in den Ozeanen ist ein globales Umweltproblem, das f\u00fcr viele Menschen im Alltag weit entfernt wirkt. F\u00fcr die europaweite CSR-Initiative Sky Ocean Rescue entwickelte ich eine Kampagnenidee, die<\/p>","protected":false},"author":1,"featured_media":16317,"parent":7162,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-18341","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case: CSR-Kampagne mit Elyas M&#039;Barek<\/title>\n<meta name=\"description\" content=\"Case zur Entwicklung einer CSR-Kampagne f\u00fcr Sky Ocean Rescue mit Elyas M\u2019Barek. Humor statt Moral - f\u00fcr TV und Social Media im DACH-Raum.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.damianholmer.com\/en\/cases\/csr-kampagne-mit-elyas-m-barek\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case: CSR-Kampagne mit Elyas M&#039;Barek\" \/>\n<meta property=\"og:description\" content=\"Case zur Entwicklung einer CSR-Kampagne f\u00fcr Sky Ocean Rescue mit Elyas M\u2019Barek. Humor statt Moral - f\u00fcr TV und Social Media im DACH-Raum.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.damianholmer.com\/en\/cases\/csr-kampagne-mit-elyas-m-barek\/\" \/>\n<meta property=\"og:site_name\" content=\"Damian Holmer \u2013 CMO &amp; Transformationsleader\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-30T05:46:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Ocean-Rescue-Visual.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1448\" \/>\n\t<meta property=\"og:image:height\" content=\"1086\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/csr-kampagne-mit-elyas-m-barek\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/csr-kampagne-mit-elyas-m-barek\\\/\"},\"author\":{\"name\":\"Damian Holmer\",\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/#\\\/schema\\\/person\\\/f6a65934fdf48ff3348ea5485df190e9\"},\"headline\":\"CSR-Kampagne mit Elyas M&#8217;Barek\",\"datePublished\":\"2026-05-02T15:03:00+00:00\",\"dateModified\":\"2026-05-30T05:46:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/csr-kampagne-mit-elyas-m-barek\\\/\"},\"wordCount\":802,\"publisher\":{\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/#\\\/schema\\\/person\\\/f6a65934fdf48ff3348ea5485df190e9\"},\"image\":{\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/csr-kampagne-mit-elyas-m-barek\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.damianholmer.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Sky-Ocean-Rescue-Visual.jpg\",\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/csr-kampagne-mit-elyas-m-barek\\\/\",\"url\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/csr-kampagne-mit-elyas-m-barek\\\/\",\"name\":\"Case: CSR-Kampagne mit Elyas M'Barek\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/csr-kampagne-mit-elyas-m-barek\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/csr-kampagne-mit-elyas-m-barek\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.damianholmer.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Sky-Ocean-Rescue-Visual.jpg\",\"datePublished\":\"2026-05-02T15:03:00+00:00\",\"dateModified\":\"2026-05-30T05:46:59+00:00\",\"description\":\"Case zur Entwicklung einer CSR-Kampagne f\u00fcr Sky Ocean Rescue mit Elyas M\u2019Barek. Humor statt Moral - f\u00fcr TV und Social Media im DACH-Raum.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/csr-kampagne-mit-elyas-m-barek\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/csr-kampagne-mit-elyas-m-barek\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/csr-kampagne-mit-elyas-m-barek\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.damianholmer.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Sky-Ocean-Rescue-Visual.jpg\",\"contentUrl\":\"https:\\\/\\\/www.damianholmer.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Sky-Ocean-Rescue-Visual.jpg\",\"width\":1448,\"height\":1086,\"caption\":\"Entwicklung einer CSR-Kampagne zur F\u00f6rderung gesellschaftlicher Verantwortung und Nachhaltigkeit.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/csr-kampagne-mit-elyas-m-barek\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.damianholmer.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cases\",\"item\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"CSR-Kampagne mit Elyas M&#8217;Barek\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/#website\",\"url\":\"https:\\\/\\\/www.damianholmer.com\\\/\",\"name\":\"Damian Holmer \u2014 CMO & Transformationsleader\",\"description\":\"Als CMO &amp; Transformationsleader verbinde ich Strategie, modernes Leadership und Technologie f\u00fcr erfolgreiche Transformation und nachhaltiges Wachstum.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/#\\\/schema\\\/person\\\/f6a65934fdf48ff3348ea5485df190e9\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.damianholmer.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/#\\\/schema\\\/person\\\/f6a65934fdf48ff3348ea5485df190e9\",\"name\":\"Damian Holmer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/IMG_7604.jpg\",\"url\":\"https:\\\/\\\/www.damianholmer.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/IMG_7604.jpg\",\"contentUrl\":\"https:\\\/\\\/www.damianholmer.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/IMG_7604.jpg\",\"width\":372,\"height\":150,\"caption\":\"Damian Holmer\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/IMG_7604.jpg\"},\"description\":\"Damian Holmer verbindet Leadership, Transformation und Wachstum mit \u00fcber 15 Jahren Erfahrung in Markenf\u00fchrung, Kommunikation und strategischer Unternehmensentwicklung.\",\"sameAs\":[\"https:\\\/\\\/www.damianholmer.com\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/damianholmer\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case: CSR-Kampagne mit Elyas M'Barek","description":"Case zur Entwicklung einer CSR-Kampagne f\u00fcr Sky Ocean Rescue mit Elyas M\u2019Barek. Humor statt Moral - f\u00fcr TV und Social Media im DACH-Raum.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.damianholmer.com\/en\/cases\/csr-kampagne-mit-elyas-m-barek\/","og_locale":"en_GB","og_type":"article","og_title":"Case: CSR-Kampagne mit Elyas M'Barek","og_description":"Case zur Entwicklung einer CSR-Kampagne f\u00fcr Sky Ocean Rescue mit Elyas M\u2019Barek. Humor statt Moral - f\u00fcr TV und Social Media im DACH-Raum.","og_url":"https:\/\/www.damianholmer.com\/en\/cases\/csr-kampagne-mit-elyas-m-barek\/","og_site_name":"Damian Holmer \u2013 CMO &amp; Transformationsleader","article_modified_time":"2026-05-30T05:46:59+00:00","og_image":[{"width":1448,"height":1086,"url":"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Ocean-Rescue-Visual.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.damianholmer.com\/cases\/csr-kampagne-mit-elyas-m-barek\/#article","isPartOf":{"@id":"https:\/\/www.damianholmer.com\/cases\/csr-kampagne-mit-elyas-m-barek\/"},"author":{"name":"Damian Holmer","@id":"https:\/\/www.damianholmer.com\/#\/schema\/person\/f6a65934fdf48ff3348ea5485df190e9"},"headline":"CSR-Kampagne mit Elyas M&#8217;Barek","datePublished":"2026-05-02T15:03:00+00:00","dateModified":"2026-05-30T05:46:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.damianholmer.com\/cases\/csr-kampagne-mit-elyas-m-barek\/"},"wordCount":802,"publisher":{"@id":"https:\/\/www.damianholmer.com\/#\/schema\/person\/f6a65934fdf48ff3348ea5485df190e9"},"image":{"@id":"https:\/\/www.damianholmer.com\/cases\/csr-kampagne-mit-elyas-m-barek\/#primaryimage"},"thumbnailUrl":"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Ocean-Rescue-Visual.jpg","inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.damianholmer.com\/cases\/csr-kampagne-mit-elyas-m-barek\/","url":"https:\/\/www.damianholmer.com\/cases\/csr-kampagne-mit-elyas-m-barek\/","name":"Case: CSR-Kampagne mit Elyas M'Barek","isPartOf":{"@id":"https:\/\/www.damianholmer.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.damianholmer.com\/cases\/csr-kampagne-mit-elyas-m-barek\/#primaryimage"},"image":{"@id":"https:\/\/www.damianholmer.com\/cases\/csr-kampagne-mit-elyas-m-barek\/#primaryimage"},"thumbnailUrl":"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Ocean-Rescue-Visual.jpg","datePublished":"2026-05-02T15:03:00+00:00","dateModified":"2026-05-30T05:46:59+00:00","description":"Case zur Entwicklung einer CSR-Kampagne f\u00fcr Sky Ocean Rescue mit Elyas M\u2019Barek. Humor statt Moral - f\u00fcr TV und Social Media im DACH-Raum.","breadcrumb":{"@id":"https:\/\/www.damianholmer.com\/cases\/csr-kampagne-mit-elyas-m-barek\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.damianholmer.com\/cases\/csr-kampagne-mit-elyas-m-barek\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.damianholmer.com\/cases\/csr-kampagne-mit-elyas-m-barek\/#primaryimage","url":"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Ocean-Rescue-Visual.jpg","contentUrl":"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Ocean-Rescue-Visual.jpg","width":1448,"height":1086,"caption":"Entwicklung einer CSR-Kampagne zur F\u00f6rderung gesellschaftlicher Verantwortung und Nachhaltigkeit."},{"@type":"BreadcrumbList","@id":"https:\/\/www.damianholmer.com\/cases\/csr-kampagne-mit-elyas-m-barek\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.damianholmer.com\/"},{"@type":"ListItem","position":2,"name":"Cases","item":"https:\/\/www.damianholmer.com\/cases\/"},{"@type":"ListItem","position":3,"name":"CSR-Kampagne mit Elyas M&#8217;Barek"}]},{"@type":"WebSite","@id":"https:\/\/www.damianholmer.com\/#website","url":"https:\/\/www.damianholmer.com\/","name":"Damian Holmer \u2014 CMO & Transformationsleader","description":"Als CMO &amp; Transformationsleader verbinde ich Strategie, modernes Leadership und Technologie f\u00fcr erfolgreiche Transformation und nachhaltiges Wachstum.","publisher":{"@id":"https:\/\/www.damianholmer.com\/#\/schema\/person\/f6a65934fdf48ff3348ea5485df190e9"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.damianholmer.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Person","Organization"],"@id":"https:\/\/www.damianholmer.com\/#\/schema\/person\/f6a65934fdf48ff3348ea5485df190e9","name":"Damian Holmer","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/IMG_7604.jpg","url":"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/IMG_7604.jpg","contentUrl":"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/IMG_7604.jpg","width":372,"height":150,"caption":"Damian Holmer"},"logo":{"@id":"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/IMG_7604.jpg"},"description":"Damian Holmer verbindet Leadership, Transformation und Wachstum mit \u00fcber 15 Jahren Erfahrung in Markenf\u00fchrung, Kommunikation und strategischer Unternehmensentwicklung.","sameAs":["https:\/\/www.damianholmer.com","https:\/\/www.linkedin.com\/in\/damianholmer\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.damianholmer.com\/en\/wp-json\/wp\/v2\/pages\/18341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.damianholmer.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.damianholmer.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.damianholmer.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.damianholmer.com\/en\/wp-json\/wp\/v2\/comments?post=18341"}],"version-history":[{"count":288,"href":"https:\/\/www.damianholmer.com\/en\/wp-json\/wp\/v2\/pages\/18341\/revisions"}],"predecessor-version":[{"id":20823,"href":"https:\/\/www.damianholmer.com\/en\/wp-json\/wp\/v2\/pages\/18341\/revisions\/20823"}],"up":[{"embeddable":true,"href":"https:\/\/www.damianholmer.com\/en\/wp-json\/wp\/v2\/pages\/7162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.damianholmer.com\/en\/wp-json\/wp\/v2\/media\/16317"}],"wp:attachment":[{"href":"https:\/\/www.damianholmer.com\/en\/wp-json\/wp\/v2\/media?parent=18341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}