{"id":19506,"date":"2026-05-02T17:03:00","date_gmt":"2026-05-02T15:03:00","guid":{"rendered":"https:\/\/www.damianholmer.com\/cases\/red-dot-award-fuer-sky-deutschland-2\/"},"modified":"2026-05-30T17:56:31","modified_gmt":"2026-05-30T15:56:31","slug":"sky-fashion-week","status":"publish","type":"page","link":"https:\/\/www.damianholmer.com\/en\/cases\/sky-fashion-week\/","title":{"rendered":"Sky @ Fashion Week Berlin"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"19506\" class=\"elementor elementor-19506\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11ab16e elementor-section-height-min-height elementor-section-items-top elementor-reverse-mobile elementor-section-boxed elementor-section-height-default\" data-id=\"11ab16e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-298420a\" data-id=\"298420a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74585ba elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"74585ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">\u2014 Case: Sky @ Fashion Week Berlin<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-171f620 elementor-widget elementor-widget-text-editor\" data-id=\"171f620\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\">Sky in der <span style=\"font-family: 'Poppins', sans-serif; font-weight: 600;\">Fashion- und<\/span>\u00a0<span style=\"font-family: 'Poppins', sans-serif; font-weight: 600;\">Influencer-Szene<\/span> platziert.\u00a0<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86753c0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"86753c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Mit Sky Snap (heute WOW) wollte Sky Deutschland neue, weibliche und lifestyleorientierte Zielgruppen au\u00dferhalb des klassischen Sport-Umfelds erreichen. Daf\u00fcr entwickelte und realisierte ich ein Aktivierungs- und Positionierungskonzept auf der Fashion Blogger Conference von Stylight im Rahmen der Fashion Week Berlin. Ziel war es, Sky glaubw\u00fcrdig in der Lifestyle- und Influencer-Szene zu etablieren und neue digitale Multiplikatoren f\u00fcr die neue Streaming-Plattform zu gewinnen. Durch eine Panelplatzierung, Influencer-Kooperationen und eine Experience-Fl\u00e4che wurde Sky emotional im Lifestyle- und Influencer-Umfeld positioniert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-875fef9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"875fef9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-92f6f4d\" data-id=\"92f6f4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c856f63 elementor-widget elementor-widget-spacer\" data-id=\"c856f63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-144f241 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"144f241\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2652784\" data-id=\"2652784\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-297dcad elementor-widget elementor-widget-image\" data-id=\"297dcad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"839\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Fashion-Week-1024x839.jpg\" class=\"attachment-large size-large wp-image-19510\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Fashion-Week-1024x839.jpg 1024w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Fashion-Week-300x246.jpg 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Fashion-Week-768x629.jpg 768w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Fashion-Week.jpg 1386w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3494934\" data-id=\"3494934\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e55d3ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e55d3ed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6f1fc21\" data-id=\"6f1fc21\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e705085 elementor-widget elementor-widget-image\" data-id=\"e705085\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0015-1024x768.jpg\" class=\"attachment-large size-large wp-image-19513\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0015-1024x768.jpg 1024w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0015-300x225.jpg 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0015-768x576.jpg 768w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0015-1536x1152.jpg 1536w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0015-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0c46ac elementor-widget elementor-widget-image\" data-id=\"b0c46ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0041-1024x683.jpg\" class=\"attachment-large size-large wp-image-19511\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0041-1024x683.jpg 1024w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0041-300x200.jpg 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0041-768x512.jpg 768w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0041-1536x1024.jpg 1536w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0041-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b40234d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b40234d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-331bac6\" data-id=\"331bac6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c523780 elementor-widget elementor-widget-spacer\" data-id=\"c523780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70136a9 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70136a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4837b8a\" data-id=\"4837b8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a8f19f elementor-widget elementor-widget-text-editor\" data-id=\"7a8f19f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">\u2014 AUSGANGSLAGE &amp; HERAUSFORDERUNG<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa67b71 elementor-widget elementor-widget-text-editor\" data-id=\"aa67b71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\n\n<span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\">Neue Zielgruppen f\u00fcr eine neue Streaming-Plattform.\n<\/span>\n\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63160d8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"63160d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Der TV- und Medienmarkt stand durch neue Streaminganbieter und ver\u00e4nderte Nutzungsgewohnheiten zunehmend unter Druck. Mit der neuen Streaming-Plattform Sky Snap (heute WOW) wollte Sky Deutschland neue Zielgruppen au\u00dferhalb des klassischen Sport-Umfelds erschlie\u00dfen und zus\u00e4tzliche Wachstumspotenziale aufbauen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6048b3 elementor-widget elementor-widget-text-editor\" data-id=\"a6048b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2013 Zunehmender Wettbewerbsdruck durch neue Streaminganbieter und digitale Plattformen<\/p><p>\u2013 Ver\u00e4nderte Mediennutzung verschiedener Zielgruppen<\/p><p>\u2013 Strategische Erweiterung der Sky-Zielgruppen au\u00dferhalb des klassischen Sport-Umfelds<\/p><p>\u2013 Erschlie\u00dfung neuer weiblicher und lifestyleorientierter Zielgruppen<\/p><p>\u2013 Geringe Bekanntheit von Sky Snap im Lifestyle-Umfeld<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d406306 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d406306\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-741d9ef\" data-id=\"741d9ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0e4cfc elementor-widget elementor-widget-spacer\" data-id=\"d0e4cfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a0580a elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a0580a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd6b342\" data-id=\"dd6b342\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4ac217 elementor-widget elementor-widget-text-editor\" data-id=\"e4ac217\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\"><strong>\u2014 Ziele<\/strong><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2a510a elementor-widget elementor-widget-text-editor\" data-id=\"b2a510a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63160d8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"63160d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\"><\/div>\n<\/div>\n<span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\">Sky emotional im Lifestyle-Umfeld positionieren.\n<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f90fa6e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f90fa6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ziel war es, Sky emotional und glaubw\u00fcrdig im Lifestyle-Umfeld zu positionieren und neue weibliche Zielgruppen zu erreichen. Gleichzeitig sollte Sky emotionaler, moderner und relevanter f\u00fcr eine lifestyleorientierte Community wahrgenommen werden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c34faa elementor-widget elementor-widget-text-editor\" data-id=\"1c34faa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8211; Emotionale und glaubw\u00fcrdige Positionierung von Sky Snap im Lifestyle-Umfeld<\/p><p>\u2013 Erschlie\u00dfung neuer weiblicher und lifestyleorientierter Zielgruppen<\/p><p>\u2013 Aufbau neuer Markenrelevanz au\u00dferhalb des klassischen Sport-Umfelds<\/p><p>\u2013 M<span style=\"font-family: Poppins-Regular, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 300;\">odernere und e<\/span><span style=\"font-size: 15px; font-weight: 300;\">motionalere Wahrnehmung der Marke Sky<\/span><\/p><p>\u2013 Aufbau neuer Reichweite \u00fcber Influencer, Social Media und Community-Effekte<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1836ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1836ce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf28e88\" data-id=\"cf28e88\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80db4bf elementor-widget elementor-widget-spacer\" data-id=\"80db4bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d81209 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d81209\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3044974\" data-id=\"3044974\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7255890 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"7255890\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">\u2014 Strategie &amp; Ma\u00dfnahmen<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64e5bfb elementor-widget elementor-widget-text-editor\" data-id=\"64e5bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\"><span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\">Was ich <\/span><span style=\"font-family: 'Poppins', sans-serif; font-weight: 600;\">konkret getan habe.<br \/><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10aa7f0 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"10aa7f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"qMYqUG_convSearchResultHighlightRoot\"><div class=\"\" data-turn-id-container=\"request-6a15bf18-23d4-83eb-a2c0-155c6c012a5a-37\" data-is-intersecting=\"true\"><section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6a15bf18-23d4-83eb-a2c0-155c6c012a5a-37\" data-turn-id-container=\"request-6a15bf18-23d4-83eb-a2c0-155c6c012a5a-37\" data-testid=\"conversation-turn-756\" data-scroll-anchor=\"false\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex max-w-full flex-col gap-4 grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"d068a912-f2a7-49d6-9c7b-daf90b5aa832\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\"><div class=\"flex w-full flex-col gap-1 empty:hidden\"><div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"><p data-start=\"0\" data-end=\"479\" data-is-last-node=\"\" data-is-only-node=\"\">Zur Erschlie\u00dfung neuer Zielgruppen f\u00fcr Sky Snap entwickelte ich ein Aktivierungs- und Positionierungskonzept zur emotionalen Platzierung der neuen Streaming-Plattform im Lifestyle-Umfeld. Die Umsetzung erfolgte auf der Fashion Blogger Conference von Stylight im Rahmen der Fashion Week Berlin. Ziel war es, Sky Snap direkt bei relevanten Zielgruppen, Meinungsbildnern und Influencern sichtbar und erlebbar zu machen sowie Sky insgesamt lifestyleorientierter zu positionieren.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ce00c elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"29ce00c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"282\" data-end=\"397\">\u2013 Entwicklung eines Aktivierungs- und Positionierungskonzepts zur Erschlie\u00dfung neuer Zielgruppen f\u00fcr Sky Snap<\/p><p data-start=\"282\" data-end=\"397\">\u2013 Umsetzung auf der Fashion Blogger Conference von Stylight im Rahmen der Fashion Week Berlin<\/p><p data-start=\"282\" data-end=\"397\">\u2013 Identifizierung und Positionierung von Sky Face Lisa Heckl als Testimonial zur Ansprache neuer weiblicher Zielgruppen<\/p><p data-start=\"282\" data-end=\"397\">\u2013 Kurzfristige Steuerung und Umsetzung s\u00e4mtlicher Kommunikations- und Aktivierungsma\u00dfnahmen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a767300 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a767300\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e33b74\" data-id=\"4e33b74\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7e2c9e elementor-widget elementor-widget-spacer\" data-id=\"e7e2c9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-429da05 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"429da05\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6da09e\" data-id=\"f6da09e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63a66ed elementor-widget elementor-widget-text-editor\" data-id=\"63a66ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\"><strong>\u2014 Ergebnisse &amp; Impact<br data-start=\"313\" data-end=\"316\" \/><\/strong><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed0c67f elementor-widget elementor-widget-text-editor\" data-id=\"ed0c67f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\"><span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\">Was wir<\/span><span style=\"font-family: 'Poppins', sans-serif; font-weight: 600;\"> erreicht haben.\n<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd67f40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd67f40\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c065d70\" data-id=\"c065d70\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6ff753 elementor-widget elementor-widget-spacer\" data-id=\"c6ff753\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b18d518 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b18d518\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79742d4\" data-id=\"79742d4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0ba7843 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ba7843\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1378bef\" data-id=\"1378bef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f862b3e elementor-widget elementor-widget-image\" data-id=\"f862b3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/product-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-16027\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/product-150x150.png 150w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/product-300x300.png 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/product-230x230.png 230w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/product-330x330.png 330w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/product.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ce2fd2 elementor-widget elementor-widget-heading\" data-id=\"3ce2fd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00dcber 300 Influencer und Medienkontakte erreicht<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44ba3bf elementor-widget elementor-widget-heading\" data-id=\"44ba3bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Erfolgreiche Positionierung von Sky Snap im weiblichen und lifestyleorientierten Umfeld<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-28fe3ac\" data-id=\"28fe3ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fda8b8f elementor-widget elementor-widget-image\" data-id=\"fda8b8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/idee-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-16020\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/idee-150x150.png 150w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/idee-300x300.png 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/idee-230x230.png 230w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/idee-330x330.png 330w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/idee.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5f18c1 elementor-widget elementor-widget-heading\" data-id=\"c5f18c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Relevante Multiplikatoren f\u00fcr Sky Snap gewonnen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cf1948 elementor-widget elementor-widget-heading\" data-id=\"6cf1948\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Glaubw\u00fcrdige und emotionale Positionierung von Sky im Lifestyle-Umfeld<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-9dc756a\" data-id=\"9dc756a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ac3d09 elementor-widget elementor-widget-image\" data-id=\"4ac3d09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/startup-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-16030\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/startup-150x150.png 150w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/startup-300x300.png 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/startup-230x230.png 230w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/startup-330x330.png 330w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/startup.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-328b470 elementor-widget elementor-widget-heading\" data-id=\"328b470\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die Marke Sky emotionaler positioniert<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2354f5 elementor-widget elementor-widget-heading\" data-id=\"a2354f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lifestyleorientierte Wahrnehmung au\u00dferhalb des klassischen Sport-Umfelds<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-fe2b082\" data-id=\"fe2b082\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ffb4a9 elementor-widget elementor-widget-image\" data-id=\"1ffb4a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/stats-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-16031\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/stats-150x150.png 150w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/stats-300x300.png 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/stats-230x230.png 230w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/stats-330x330.png 330w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/stats.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99cd030 elementor-widget elementor-widget-heading\" data-id=\"99cd030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sky Snap im Lifestyle-Umfeld erlebbar gemacht<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7904b5f elementor-widget elementor-widget-heading\" data-id=\"7904b5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Direkter und einfacher Zugang zu neuen Zielgruppen und Multiplikatoren<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a05014 elementor-section-height-min-height elementor-section-items-top elementor-reverse-mobile elementor-section-boxed elementor-section-height-default\" data-id=\"2a05014\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8b8e3f\" data-id=\"b8b8e3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5209290 elementor-widget elementor-widget-text-editor\" data-id=\"5209290\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-turn-id-container=\"6d91b479-de1c-4f3f-8736-6975e7102509\" data-is-intersecting=\"true\"><div data-test-render-count=\"1\"><div data-is-streaming=\"false\"><p data-start=\"0\" data-end=\"173\">\u2013 Erfolgreiche Umsetzung des Aktivierungs- und Positionierungskonzepts auf der Fashion Week Berlin<\/p><p data-start=\"0\" data-end=\"173\">\u2013 Glaubw\u00fcrdige Positionierung von Sky Snap im Lifestyle- und Influencer-Umfeld durch die Kooperation mit Stylight und der Fashion Blogger Conference<\/p><p data-start=\"0\" data-end=\"173\">\u2013 Strategische Erweiterung der Sky Markenwahrnehmung au\u00dferhalb des klassischen Sport-Umfelds<\/p><p data-start=\"0\" data-end=\"173\">\u2013 Hohe Sichtbarkeit von Sky Snap innerhalb der Fashion- und Lifestyle-Community<\/p><p data-start=\"0\" data-end=\"173\">\u2013 \u00dcber 300 Blogger, Influencer und Medienkontakte vor Ort<\/p><p data-start=\"0\" data-end=\"173\">\u2013 Positionierung der Sky Faces Esther Sedlaczek und Lisa Heckl als moderne Markenbotschafterinnen<\/p><p data-start=\"0\" data-end=\"173\">\u2013 Integration von Sky Faces und Markenbotschafterinnen in Panels und Kommunikationsma\u00dfnahmen wie Fotoshootings und Social Media<\/p><p data-start=\"0\" data-end=\"173\">\u2013 Aufbau von Influencer Relations mit relevanten Bloggerinnen und Medienkontakten<\/p><p data-start=\"0\" data-end=\"173\">\u2013 Zus\u00e4tzliche Reichweite durch Influencer-Posts sowie redaktionelle Platzierungen im Lifestyle-Umfeld<\/p><p data-start=\"0\" data-end=\"173\">\u2013 Co-branded Fotoshooting und Interview mit Lisa Heckl f\u00fcr GLAMOUR gemeinsam mit Alexandra Pereira<\/p><p data-start=\"0\" data-end=\"173\">\u2013 Live-Demo und Pr\u00e4sentation der Sky Snap App am Sky Counter<\/p><p data-start=\"0\" data-end=\"173\">\u2013 Goodie-Bags inklusive Gutschein f\u00fcr Sky Snap<\/p><p data-start=\"0\" data-end=\"173\">\u2013 Positive Resonanz von Stylight-Gr\u00fcnder Benjamin G\u00fcnther sowie Veranstaltern und Partnern auf die kurzfristige Umsetzung und Aktivierung<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ccb09a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ccb09a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6dd45d\" data-id=\"e6dd45d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-642818e elementor-widget elementor-widget-spacer\" data-id=\"642818e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a217c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a217c1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cbb37c7\" data-id=\"cbb37c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-327ee7e elementor-widget elementor-widget-image\" data-id=\"327ee7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0006-1024x768.jpg\" class=\"attachment-large size-large wp-image-19515\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0006-1024x768.jpg 1024w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0006-300x225.jpg 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0006-768x576.jpg 768w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0006-1536x1152.jpg 1536w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0006-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2266257 elementor-widget elementor-widget-image\" data-id=\"2266257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0011-1024x768.jpg\" class=\"attachment-large size-large wp-image-19514\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0011-1024x768.jpg 1024w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0011-300x225.jpg 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0011-768x576.jpg 768w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0011-1536x1152.jpg 1536w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0011-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d9621e5\" data-id=\"d9621e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2b09710 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b09710\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-588cfe2\" data-id=\"588cfe2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19532fa elementor-widget elementor-widget-image\" data-id=\"19532fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0008-1024x768.jpg\" class=\"attachment-large size-large wp-image-19530\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0008-1024x768.jpg 1024w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0008-300x225.jpg 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0008-768x576.jpg 768w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0008-1536x1152.jpg 1536w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0008-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e0ed16 elementor-widget elementor-widget-image\" data-id=\"8e0ed16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0035-1024x768.jpg\" class=\"attachment-large size-large wp-image-19531\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0035-1024x768.jpg 1024w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0035-300x225.jpg 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0035-768x576.jpg 768w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0035-1536x1152.jpg 1536w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0035-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d634872 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d634872\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c6c6a5\" data-id=\"6c6c6a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3552493 elementor-widget elementor-widget-video\" data-id=\"3552493\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=_yjk4CMFTzo&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.damianholmer.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Fashion-Blogger-Conference-2014_0015-scaled.jpg&quot;,&quot;id&quot;:19513,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;lightbox&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-lightbox\">\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox=\"{&quot;type&quot;:&quot;video&quot;,&quot;videoType&quot;:&quot;youtube&quot;,&quot;url&quot;:&quot;https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/_yjk4CMFTzo?feature=oembed&amp;start&amp;end&amp;wmode=opaque&amp;loop=0&amp;controls=1&amp;mute=0&amp;rel=0&amp;cc_load_policy=0&quot;,&quot;autoplay&quot;:&quot;&quot;,&quot;modalOptions&quot;:{&quot;id&quot;:&quot;elementor-lightbox-3552493&quot;,&quot;entranceAnimation&quot;:&quot;&quot;,&quot;entranceAnimation_tablet&quot;:&quot;&quot;,&quot;entranceAnimation_mobile&quot;:&quot;&quot;,&quot;videoAspectRatio&quot;:&quot;169&quot;}}\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ5b3V0dWJlIiwidXJsIjoiaHR0cHM6XC9cL3d3dy55b3V0dWJlLW5vY29va2llLmNvbVwvZW1iZWRcL195ams0Q01GVHpvP2ZlYXR1cmU9b2VtYmVkJnN0YXJ0JmVuZCZ3bW9kZT1vcGFxdWUmbG9vcD0wJmNvbnRyb2xzPTEmbXV0ZT0wJnJlbD0wJmNjX2xvYWRfcG9saWN5PTAiLCJhdXRvcGxheSI6IiIsIm1vZGFsT3B0aW9ucyI6eyJpZCI6ImVsZW1lbnRvci1saWdodGJveC0zNTUyNDkzIiwiZW50cmFuY2VBbmltYXRpb24iOiIiLCJlbnRyYW5jZUFuaW1hdGlvbl90YWJsZXQiOiIiLCJlbnRyYW5jZUFuaW1hdGlvbl9tb2JpbGUiOiIiLCJ2aWRlb0FzcGVjdFJhdGlvIjoiMTY5In19\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0015-scaled.jpg\" class=\"attachment-full size-full wp-image-19513\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0015-scaled.jpg 2560w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0015-300x225.jpg 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0015-1024x768.jpg 1024w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0015-768x576.jpg 768w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0015-1536x1152.jpg 1536w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Fashion-Blogger-Conference-2014_0015-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-399282c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"399282c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb1e9d6\" data-id=\"fb1e9d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70e60cd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"70e60cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 8px;\"><strong>Weitere Einblicke:<\/strong><\/p><p><a style=\"color: #6b6b6b; text-decoration: none;\" href=\"https:\/\/www.stylight.de\/\" target=\"_blank\" rel=\"noopener\">Stylight <\/a>\u00b7 <a style=\"color: #6b6b6b; text-decoration: none;\" href=\"https:\/\/fashionweek.berlin\/index.html\" target=\"_blank\" rel=\"noopener\">Fashion Week Berlin <\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80e5e5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80e5e5a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0463929\" data-id=\"0463929\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dc068e elementor-widget elementor-widget-spacer\" data-id=\"8dc068e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f63d336 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"f63d336\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16292d3\" data-id=\"16292d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c59aa41 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"c59aa41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">\u2014 Kompetenzfelder<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85071d8 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"85071d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die folgenden Kompetenzen und F\u00e4higkeiten wurden im Rahmen dieses Projekts eingesetzt. Diese spiegeln zentrale Schwerpunkte meiner Expertise wider.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcaf302 elementor-widget elementor-widget-html\" data-id=\"bcaf302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"case-tags\">\n\n  <a href=\"https:\/\/www.damianholmer.com\/expertise\/#markom\" target=\"_blank\" rel=\"noopener\">Markenpositionierung<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/expertise\/#markom\" target=\"_blank\" rel=\"noopener\">Kommunikationsstrategie<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/expertise\/#markom\" target=\"_blank\" rel=\"noopener\">Stakeholder Communications<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/expertise\/#markom\" target=\"_blank\" rel=\"noopener\">Corporate Communications<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/expertise\/#leadership\" target=\"_blank\" rel=\"noopener\">Leadership<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/expertise\/#markom\" target=\"_blank\" rel=\"noopener\">Brand Storytelling<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/expertise\/\" target=\"_blank\" rel=\"noopener\">Brand Activation<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/expertise\/\" target=\"_blank\" rel=\"noopener\">Premium Positioning<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/expertise\/\" target=\"_blank\" rel=\"noopener\">Influencer Relations<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/expertise\/\" target=\"_blank\" rel=\"noopener\">Fashion & Luxury Marketing<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/expertise\/#markom\" target=\"_blank\" rel=\"noopener\">Social Media<\/a>\n\n<\/div>\n\n<style>\n.case-tags{\n    display:flex;\n    flex-wrap:wrap;\n    gap:12px;\n    margin-top:14px;\n}\n\n.case-tags a{\n    display:inline-flex;\n    align-items:center;\n\n    font-family:'Poppins', sans-serif;\n    font-size:13px;\n    font-weight:300;\n    letter-spacing:0.2px;\n    line-height:1;\n\n    color:#6F6F6F;\n    background:transparent;\n    text-decoration:none;\n\n    border:1px solid rgba(184,146,63,0.65);\n    padding:10px 16px;\n    border-radius:0;\n    box-sizing:border-box;\n\n    transition:all 0.25s ease;\n}\n\n.case-tags a:hover{\n    color:#FFFFFF;\n    border-color:#B8923F;\n    background:#B8923F;\n}\n\n@media (max-width:767px){\n\n    .case-tags{\n        gap:6px;\n    }\n\n    .case-tags a{\n        font-size:10px;\n        padding:6px 9px;\n    }\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e2d94d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e2d94d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f17f4a2\" data-id=\"f17f4a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ee2125 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2ee2125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">\u2014Executive Summary<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-477301d elementor-widget elementor-widget-text-editor\" data-id=\"477301d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\"><span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\">&#8222;Mit einem Aktivierungs- und Positionierungskonzept habe ich Sky erfolgreich in der Fashion- und Influencer-Szene platziert.&#8220;<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1915ad4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1915ad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">Mit Sky Snap (heute WOW) positionierte ich Sky Deutschland strategisch im Lifestyle- und Influencer-Umfeld au\u00dferhalb des klassischen Sport-Kontexts. Daf\u00fcr entwickelte und realisierte ich kurzfristig ein Aktivierungs- und Positionierungskonzept f\u00fcr die Fashion Blogger Conference von Stylight im Rahmen der Fashion Week Berlin, um neue weibliche Zielgruppen f\u00fcr die neue Streaming-Plattform zu erschlie\u00dfen. Durch die Zusammenarbeit mit Influencern, der Fashion-Industrie und Sky Markenbotschaftern wurde Sky emotionaler und lifestyleorientierter positioniert.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6079c3e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6079c3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7063ead elementor-widget elementor-widget-text-editor\" data-id=\"7063ead\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">Idee, Konzeption und Umsetzung\u00a0 \u00b7\u00a0 Damian Holmer (Pressesprecher, Sky Deutschland)<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77a492e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77a492e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-383edd5\" data-id=\"383edd5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d66998 elementor-widget elementor-widget-text-editor\" data-id=\"8d66998\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\"><a href=\"https:\/\/www.damianholmer.com\/cases\/\">\u2190 Zur\u00fcck zu den Selected Cases<\/a><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u2014 Case: Sky @ Fashion Week BerlinSky in der Fashion- und\u00a0Influencer-Szene platziert.\u00a0 Mit Sky Snap (heute WOW) wollte Sky Deutschland neue, weibliche und lifestyleorientierte Zielgruppen au\u00dferhalb des klassischen Sport-Umfelds erreichen. Daf\u00fcr entwickelte und realisierte ich ein Aktivierungs- und Positionierungskonzept auf<\/p>","protected":false},"author":1,"featured_media":19510,"parent":7162,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-19506","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case: Sky @ Fashion Week Berlin<\/title>\n<meta name=\"description\" content=\"Case Sstrategischen Positionierung von Sky Ticket im Lifestyle- und Influencer-Umfeld auf der Fashion Week Berlin. Influencer Relations, Markenpositionierung und neue Zielgruppen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.damianholmer.com\/en\/cases\/sky-fashion-week\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case: Sky @ Fashion Week Berlin\" \/>\n<meta property=\"og:description\" content=\"Case Sstrategischen Positionierung von Sky Ticket im Lifestyle- und Influencer-Umfeld auf der Fashion Week Berlin. Influencer Relations, Markenpositionierung und neue Zielgruppen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.damianholmer.com\/en\/cases\/sky-fashion-week\/\" \/>\n<meta property=\"og:site_name\" content=\"Damian Holmer \u2013 CMO &amp; Transformationsleader\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-30T15:56:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Fashion-Week.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1386\" \/>\n\t<meta property=\"og:image:height\" content=\"1135\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/sky-fashion-week\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/sky-fashion-week\\\/\"},\"author\":{\"name\":\"Damian Holmer\",\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/#\\\/schema\\\/person\\\/f6a65934fdf48ff3348ea5485df190e9\"},\"headline\":\"Sky @ Fashion Week Berlin\",\"datePublished\":\"2026-05-02T15:03:00+00:00\",\"dateModified\":\"2026-05-30T15:56:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/sky-fashion-week\\\/\"},\"wordCount\":763,\"publisher\":{\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/#\\\/schema\\\/person\\\/f6a65934fdf48ff3348ea5485df190e9\"},\"image\":{\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/sky-fashion-week\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.damianholmer.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Sky-Fashion-Week.jpg\",\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/sky-fashion-week\\\/\",\"url\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/sky-fashion-week\\\/\",\"name\":\"Case: Sky @ Fashion Week Berlin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/sky-fashion-week\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/sky-fashion-week\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.damianholmer.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Sky-Fashion-Week.jpg\",\"datePublished\":\"2026-05-02T15:03:00+00:00\",\"dateModified\":\"2026-05-30T15:56:31+00:00\",\"description\":\"Case Sstrategischen Positionierung von Sky Ticket im Lifestyle- und Influencer-Umfeld auf der Fashion Week Berlin. Influencer Relations, Markenpositionierung und neue Zielgruppen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/sky-fashion-week\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/sky-fashion-week\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/sky-fashion-week\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.damianholmer.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Sky-Fashion-Week.jpg\",\"contentUrl\":\"https:\\\/\\\/www.damianholmer.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Sky-Fashion-Week.jpg\",\"width\":1386,\"height\":1135},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/sky-fashion-week\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.damianholmer.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cases\",\"item\":\"https:\\\/\\\/www.damianholmer.com\\\/cases\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sky @ Fashion Week Berlin\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/#website\",\"url\":\"https:\\\/\\\/www.damianholmer.com\\\/\",\"name\":\"Damian Holmer \u2014 CMO & Transformationsleader\",\"description\":\"Als CMO &amp; Transformationsleader verbinde ich Strategie, modernes Leadership und Technologie f\u00fcr erfolgreiche Transformation und nachhaltiges Wachstum.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/#\\\/schema\\\/person\\\/f6a65934fdf48ff3348ea5485df190e9\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.damianholmer.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/#\\\/schema\\\/person\\\/f6a65934fdf48ff3348ea5485df190e9\",\"name\":\"Damian Holmer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/IMG_7604.jpg\",\"url\":\"https:\\\/\\\/www.damianholmer.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/IMG_7604.jpg\",\"contentUrl\":\"https:\\\/\\\/www.damianholmer.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/IMG_7604.jpg\",\"width\":372,\"height\":150,\"caption\":\"Damian Holmer\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.damianholmer.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/IMG_7604.jpg\"},\"description\":\"Damian Holmer verbindet Leadership, Transformation und Wachstum mit \u00fcber 15 Jahren Erfahrung in Markenf\u00fchrung, Kommunikation und strategischer Unternehmensentwicklung.\",\"sameAs\":[\"https:\\\/\\\/www.damianholmer.com\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/damianholmer\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case: Sky @ Fashion Week Berlin","description":"Case Sstrategischen Positionierung von Sky Ticket im Lifestyle- und Influencer-Umfeld auf der Fashion Week Berlin. Influencer Relations, Markenpositionierung und neue Zielgruppen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.damianholmer.com\/en\/cases\/sky-fashion-week\/","og_locale":"en_GB","og_type":"article","og_title":"Case: Sky @ Fashion Week Berlin","og_description":"Case Sstrategischen Positionierung von Sky Ticket im Lifestyle- und Influencer-Umfeld auf der Fashion Week Berlin. Influencer Relations, Markenpositionierung und neue Zielgruppen.","og_url":"https:\/\/www.damianholmer.com\/en\/cases\/sky-fashion-week\/","og_site_name":"Damian Holmer \u2013 CMO &amp; Transformationsleader","article_modified_time":"2026-05-30T15:56:31+00:00","og_image":[{"width":1386,"height":1135,"url":"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Fashion-Week.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.damianholmer.com\/cases\/sky-fashion-week\/#article","isPartOf":{"@id":"https:\/\/www.damianholmer.com\/cases\/sky-fashion-week\/"},"author":{"name":"Damian Holmer","@id":"https:\/\/www.damianholmer.com\/#\/schema\/person\/f6a65934fdf48ff3348ea5485df190e9"},"headline":"Sky @ Fashion Week Berlin","datePublished":"2026-05-02T15:03:00+00:00","dateModified":"2026-05-30T15:56:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.damianholmer.com\/cases\/sky-fashion-week\/"},"wordCount":763,"publisher":{"@id":"https:\/\/www.damianholmer.com\/#\/schema\/person\/f6a65934fdf48ff3348ea5485df190e9"},"image":{"@id":"https:\/\/www.damianholmer.com\/cases\/sky-fashion-week\/#primaryimage"},"thumbnailUrl":"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Fashion-Week.jpg","inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.damianholmer.com\/cases\/sky-fashion-week\/","url":"https:\/\/www.damianholmer.com\/cases\/sky-fashion-week\/","name":"Case: Sky @ Fashion Week Berlin","isPartOf":{"@id":"https:\/\/www.damianholmer.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.damianholmer.com\/cases\/sky-fashion-week\/#primaryimage"},"image":{"@id":"https:\/\/www.damianholmer.com\/cases\/sky-fashion-week\/#primaryimage"},"thumbnailUrl":"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Fashion-Week.jpg","datePublished":"2026-05-02T15:03:00+00:00","dateModified":"2026-05-30T15:56:31+00:00","description":"Case Sstrategischen Positionierung von Sky Ticket im Lifestyle- und Influencer-Umfeld auf der Fashion Week Berlin. Influencer Relations, Markenpositionierung und neue Zielgruppen.","breadcrumb":{"@id":"https:\/\/www.damianholmer.com\/cases\/sky-fashion-week\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.damianholmer.com\/cases\/sky-fashion-week\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.damianholmer.com\/cases\/sky-fashion-week\/#primaryimage","url":"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Fashion-Week.jpg","contentUrl":"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Fashion-Week.jpg","width":1386,"height":1135},{"@type":"BreadcrumbList","@id":"https:\/\/www.damianholmer.com\/cases\/sky-fashion-week\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.damianholmer.com\/"},{"@type":"ListItem","position":2,"name":"Cases","item":"https:\/\/www.damianholmer.com\/cases\/"},{"@type":"ListItem","position":3,"name":"Sky @ Fashion Week Berlin"}]},{"@type":"WebSite","@id":"https:\/\/www.damianholmer.com\/#website","url":"https:\/\/www.damianholmer.com\/","name":"Damian Holmer \u2014 CMO & Transformationsleader","description":"Als CMO &amp; Transformationsleader verbinde ich Strategie, modernes Leadership und Technologie f\u00fcr erfolgreiche Transformation und nachhaltiges Wachstum.","publisher":{"@id":"https:\/\/www.damianholmer.com\/#\/schema\/person\/f6a65934fdf48ff3348ea5485df190e9"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.damianholmer.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Person","Organization"],"@id":"https:\/\/www.damianholmer.com\/#\/schema\/person\/f6a65934fdf48ff3348ea5485df190e9","name":"Damian Holmer","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/IMG_7604.jpg","url":"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/IMG_7604.jpg","contentUrl":"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/IMG_7604.jpg","width":372,"height":150,"caption":"Damian Holmer"},"logo":{"@id":"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/IMG_7604.jpg"},"description":"Damian Holmer verbindet Leadership, Transformation und Wachstum mit \u00fcber 15 Jahren Erfahrung in Markenf\u00fchrung, Kommunikation und strategischer Unternehmensentwicklung.","sameAs":["https:\/\/www.damianholmer.com","https:\/\/www.linkedin.com\/in\/damianholmer\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.damianholmer.com\/en\/wp-json\/wp\/v2\/pages\/19506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.damianholmer.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.damianholmer.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.damianholmer.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.damianholmer.com\/en\/wp-json\/wp\/v2\/comments?post=19506"}],"version-history":[{"count":223,"href":"https:\/\/www.damianholmer.com\/en\/wp-json\/wp\/v2\/pages\/19506\/revisions"}],"predecessor-version":[{"id":20993,"href":"https:\/\/www.damianholmer.com\/en\/wp-json\/wp\/v2\/pages\/19506\/revisions\/20993"}],"up":[{"embeddable":true,"href":"https:\/\/www.damianholmer.com\/en\/wp-json\/wp\/v2\/pages\/7162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.damianholmer.com\/en\/wp-json\/wp\/v2\/media\/19510"}],"wp:attachment":[{"href":"https:\/\/www.damianholmer.com\/en\/wp-json\/wp\/v2\/media?parent=19506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}