{"id":21059,"date":"2026-05-02T17:03:00","date_gmt":"2026-05-02T15:03:00","guid":{"rendered":"https:\/\/www.damianholmer.com\/cases\/red-dot-award-fuer-sky-deutschland-2\/"},"modified":"2026-05-31T22:38:19","modified_gmt":"2026-05-31T20:38:19","slug":"reinventing-tradition-for-the-future","status":"publish","type":"page","link":"https:\/\/www.damianholmer.com\/en\/cases\/reinventing-tradition-for-the-future\/","title":{"rendered":"Reinventing Tradition for the Future"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"21059\" class=\"elementor elementor-21059\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11ab16e elementor-section-height-min-height elementor-section-items-top elementor-reverse-mobile elementor-section-boxed elementor-section-height-default\" data-id=\"11ab16e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-298420a\" data-id=\"298420a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74585ba elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"74585ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">\u2014 Case: REINVENTING TRADITION FOR THE FUTURE<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-171f620 elementor-widget elementor-widget-text-editor\" data-id=\"171f620\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\">Technologie ver\u00e4ndert Unternehmen.\n<br>Menschen entscheiden \u00fcber den Erfolg.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86753c0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"86753c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Als Marketingleiter DACH und sp\u00e4ter zus\u00e4tzlich verantwortlich f\u00fcr den Vertrieb in Deutschland begleitete ich die strategische Weiterentwicklung einer familiengef\u00fchrten Unternehmensgruppe mit \u00fcber 40 Jahren Tradition im Bereich Technische Dokumentation und Lokalisierung. Gemeinsam mit Vorstand, Aufsichtsrat und Eigent\u00fcmerin wurden bestehende Gesch\u00e4ftsmodelle transformiert, neue digitale Gesch\u00e4ftsfelder entwickelt, Organisationsstrukturen modernisiert und die Grundlagen f\u00fcr eine zukunftsf\u00e4hige Unternehmensentwicklung gelegt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-875fef9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"875fef9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-92f6f4d\" data-id=\"92f6f4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c856f63 elementor-widget elementor-widget-spacer\" data-id=\"c856f63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-144f241 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"144f241\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2652784\" data-id=\"2652784\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-297dcad elementor-widget elementor-widget-image\" data-id=\"297dcad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Damian-Holmer-Businessmeeting-02-1024x682.jpg\" class=\"attachment-large size-large wp-image-21073\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Damian-Holmer-Businessmeeting-02-1024x682.jpg 1024w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Damian-Holmer-Businessmeeting-02-300x200.jpg 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Damian-Holmer-Businessmeeting-02-768x511.jpg 768w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Damian-Holmer-Businessmeeting-02.jpg 1537w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3494934\" data-id=\"3494934\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e55d3ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e55d3ed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6f1fc21\" data-id=\"6f1fc21\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e705085 elementor-widget elementor-widget-image\" data-id=\"e705085\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Visual-Transformation-1024x574.jpg\" class=\"attachment-large size-large wp-image-21080\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Visual-Transformation-1024x574.jpg 1024w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Visual-Transformation-300x168.jpg 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Visual-Transformation-768x431.jpg 768w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Visual-Transformation-1536x862.jpg 1536w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Visual-Transformation.jpg 1674w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0c46ac elementor-widget elementor-widget-image\" data-id=\"b0c46ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"445\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/rodeo-project-management-software-ONe-snuCaqQ-unsplash-e1780210197603-1024x445.jpg\" class=\"attachment-large size-large wp-image-21091\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/rodeo-project-management-software-ONe-snuCaqQ-unsplash-e1780210197603-1024x445.jpg 1024w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/rodeo-project-management-software-ONe-snuCaqQ-unsplash-e1780210197603-300x130.jpg 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/rodeo-project-management-software-ONe-snuCaqQ-unsplash-e1780210197603-768x334.jpg 768w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/rodeo-project-management-software-ONe-snuCaqQ-unsplash-e1780210197603-1536x668.jpg 1536w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/rodeo-project-management-software-ONe-snuCaqQ-unsplash-e1780210197603.jpg 1900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b40234d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b40234d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-331bac6\" data-id=\"331bac6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c523780 elementor-widget elementor-widget-spacer\" data-id=\"c523780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70136a9 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70136a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4837b8a\" data-id=\"4837b8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a8f19f elementor-widget elementor-widget-text-editor\" data-id=\"7a8f19f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">\u2014 AUSGANGSLAGE &amp; HERAUSFORDERUNG<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa67b71 elementor-widget elementor-widget-text-editor\" data-id=\"aa67b71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\n\n<span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\">Tradition als St\u00e4rke. Ver\u00e4nderung als Herausforderung.\n<\/span>\n\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63160d8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"63160d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Eine familiengef\u00fchrte Unternehmensgruppe mit \u00fcber 40 Jahren Marktpr\u00e4senz stand vor einem strukturellen Widerspruch: Langj\u00e4hrige Expertise und tiefe Kundenbeziehungen galten als St\u00e4rke \u2013 wurden jedoch zunehmend mit Best\u00e4ndigkeit statt mit Innovation verbunden. Digitalisierung und neue Technologien ver\u00e4nderten die Anforderungen von Kunden und M\u00e4rkten grundlegend, w\u00e4hrend bereits gestartete Transformationsinitiativen nicht die gew\u00fcnschte Wirkung entfalteten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6048b3 elementor-widget elementor-widget-text-editor\" data-id=\"a6048b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"71\" data-end=\"145\">\u2013 Ver\u00e4nderte Kundenbed\u00fcrfnisse durch Digitalisierung und neue Technologien<\/p><p data-start=\"147\" data-end=\"237\">\u2013 40 Jahre Kompetenz galten als Qualit\u00e4tsnachweis, jedoch nicht als Synonym f\u00fcr Innovation<\/p><p data-start=\"239\" data-end=\"314\">\u2013 Die Marke wurde st\u00e4rker mit Best\u00e4ndigkeit als mit Innovation wahrgenommen<\/p><p data-start=\"316\" data-end=\"402\">\u2013 Bereits gestartete Transformationsinitiativen erzielten nicht die gew\u00fcnschte Wirkung<\/p><p data-start=\"404\" data-end=\"529\">\u2013 Unterschiedliche Marken-, Organisations- und Vertriebsstrukturen erschwerten eine gruppenweite Steuerung und Positionierung<\/p><p data-start=\"531\" data-end=\"631\">\u2013 Silodenken zwischen Bereichen und L\u00e4ndern begrenzte die Umsetzung gemeinsamer Wachstumsinitiativen<\/p><p data-start=\"633\" data-end=\"747\">\u2013 Fehlende Standards, Doppelstrukturen und manuelle Prozesse reduzierten Effizienz, Transparenz und Skalierbarkeit<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d406306 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d406306\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-741d9ef\" data-id=\"741d9ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0e4cfc elementor-widget elementor-widget-spacer\" data-id=\"d0e4cfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a0580a elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a0580a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd6b342\" data-id=\"dd6b342\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4ac217 elementor-widget elementor-widget-text-editor\" data-id=\"e4ac217\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\"><strong>\u2014 Ziele<\/strong><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2a510a elementor-widget elementor-widget-text-editor\" data-id=\"b2a510a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63160d8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"63160d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\"><\/div>\n<\/div>\n<span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\">Tradition bewahren. Transformation als Weg. Zukunft als gemeinsames Ziel.\n<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f90fa6e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f90fa6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die Transformation sollte die bisherige Erfolgsgeschichte unter ver\u00e4nderten Markt- und Technologieanforderungen fortschreiben \u2013 nicht ersetzen. Im Fokus standen die Weiterentwicklung von Positionierung und Markenwahrnehmung, die Erschlie\u00dfung neuer Wachstumsfelder, der Aufbau skalierbarer Organisationsstrukturen sowie die langfristige Zukunftssicherung der Unternehmensgruppe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c34faa elementor-widget elementor-widget-text-editor\" data-id=\"1c34faa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"396\" data-end=\"496\">\u2013 Entwicklung eines neuen gemeinsamen Zukunftsbildes f\u00fcr Mitarbeiter, F\u00fchrungskr\u00e4fte, Standorte und Kunden<\/p><p data-start=\"396\" data-end=\"496\">\u2013 Umsetzung eines Stiftungsmodells zur langfristigen Zukunftssicherung gemeinsam mit der Eigent\u00fcmerin<\/p><p data-start=\"396\" data-end=\"496\">\u2013 Transformation bestehender Gesch\u00e4ftsmodelle und Erschlie\u00dfung neuer Wachstumsfelder<\/p><p data-start=\"396\" data-end=\"496\">\u2013 St\u00e4rkung der Positionierung als innovativer L\u00f6sungsanbieter sowie Harmonisierung von Marke und Produktportfolio\u00a0 in der DACH-Region<\/p><p data-start=\"396\" data-end=\"496\">\u2013 Aufbau agiler, bereichs- und l\u00e4nder\u00fcbergreifender Strukturen mit klaren Verantwortlichkeiten<\/p><p data-start=\"396\" data-end=\"496\">\u2013 Digitalisierung und Automatisierung zentraler Prozesse zur Steigerung von Effizienz, Skalierbarkeit und Investitionsspielr\u00e4umen f\u00fcr neue Technologien und KI-L\u00f6sungen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1836ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1836ce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf28e88\" data-id=\"cf28e88\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80db4bf elementor-widget elementor-widget-spacer\" data-id=\"80db4bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d81209 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d81209\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3044974\" data-id=\"3044974\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7255890 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"7255890\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">\u2014 Strategie &amp; Ma\u00dfnahmen<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64e5bfb elementor-widget elementor-widget-text-editor\" data-id=\"64e5bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\"><span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\">Was ich <\/span><span style=\"font-family: 'Poppins', sans-serif; font-weight: 600;\">konkret getan habe.<br \/><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10aa7f0 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"10aa7f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"605\" data-end=\"990\">Zur Umsetzung der Transformation entwickelte ich einen ganzheitlichen Ansatz zur Weiterentwicklung von Gesch\u00e4ftsmodell, Marke, Organisation und Unternehmenskultur. Ziel war es, bestehende St\u00e4rken mit neuen Technologien zu verbinden, neue Wachstumsfelder zu erschlie\u00dfen und die Unternehmensgruppe langfristig zukunftsf\u00e4hig aufzustellen. Die Ma\u00dfnahmen konzentrierten sich auf f\u00fcnf zentrale Handlungsfelder.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ce00c elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"29ce00c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-section-id=\"qypnyy\" data-start=\"100\" data-end=\"137\"><b>01. Zukunft &amp; Unternehmensentwicklung:<\/b><\/p><p data-start=\"645\" data-end=\"733\">\u2013 Entwicklung eines gemeinsamen Zukunftsbildes f\u00fcr Unternehmensgruppe, Standorte und Mitarbeiter<\/p><p data-start=\"645\" data-end=\"733\">\u2013 Abstimmung und Steuerung strategischer Initiativen mit Eigent\u00fcmerin, Vorstand und Aufsichtsrat<\/p><p data-start=\"645\" data-end=\"733\">\u2013 Verankerung der Transformation durch Strategie- und Zukunftsworkshops<\/p><p data-start=\"645\" data-end=\"733\">\u2013 Entwicklung und Umsetzung eines Stiftungsmodells zur langfristigen Zukunftssicherung<\/p><p data-start=\"645\" data-end=\"733\">\u2013 Priorisierung und Steuerung strategischer Handlungsfelder \u00fcber Gesch\u00e4ftsbereiche und Standorte hinweg<\/p><p><strong><br \/>02. Gesch\u00e4ftsmodell &amp; Innovation:\u00a0<\/strong><\/p><p data-start=\"80\" data-end=\"177\">\u2013 Analyse von Markt-, Kunden- und Wettbewerbspotenzialen zur Identifikation neuer Wachstumsfelder<\/p><p data-start=\"179\" data-end=\"283\">\u2013 Transformation bestehender Gesch\u00e4ftsmodelle sowie Weiterentwicklung des Produkt- und Serviceportfolios<\/p><p data-start=\"285\" data-end=\"383\">\u2013 Entwicklung einer Digitalisierungs- und KI-Strategie f\u00fcr die Weiterentwicklung des Kerngesch\u00e4fts<\/p><p data-start=\"385\" data-end=\"467\">\u2013 Pilotierung und Integration von KI-Anwendungen in interne Workflows und Prozesse<\/p><p data-start=\"469\" data-end=\"611\">\u2013 Einf\u00fchrung von Produktstufen-, Cross-Selling- und Lead-Funnel-Konzepten zur Erschlie\u00dfung neuer Kunden-, Bestandskunden- und Umsatzpotenziale<\/p><p data-start=\"469\" data-end=\"611\">\u00a0<\/p><p data-start=\"469\" data-end=\"611\"><strong>03. Marke &amp; Marktpositionierung:\u00a0<\/strong><\/p><p data-start=\"306\" data-end=\"385\">\u2013 Entwicklung einer neuen Unternehmenspositionierung f\u00fcr die Unternehmensgruppe<\/p><p data-start=\"387\" data-end=\"493\">\u2013 Harmonisierung von Marke, Produktportfolio, Serviceangeboten und Marktauftritt innerhalb der DACH-Region<\/p><p data-start=\"495\" data-end=\"598\">\u2013 Aufbau eines zentralen Newsrooms zur Planung, Steuerung und Evaluierung aller Kommunikationsma\u00dfnahmen<\/p><p data-start=\"600\" data-end=\"732\">\u2013 Etablierung eines Corporate-Influencer-Programms sowie Aufbau von Thought Leadership, Social Selling und digitaler Expertenpr\u00e4senz<\/p><p data-start=\"600\" data-end=\"732\">\u00a0<\/p><p data-start=\"600\" data-end=\"732\"><strong>04. Organisation &amp; Zusammenarbeit:<\/strong><\/p><p data-start=\"123\" data-end=\"190\">\u2013 Zentralisierung und Reorganisation der Marketingabteilung in DACH<\/p><p data-start=\"192\" data-end=\"297\">\u2013 Integration, Restrukturierung und Neuaufbau der Vertriebsabteilung als Bereichsleiter Marketing &amp; Sales<\/p><p data-start=\"299\" data-end=\"394\">\u2013 Einf\u00fchrung agiler, bereichs- und l\u00e4nder\u00fcbergreifender Zusammenarbeits- und Governance-Modelle<\/p><p data-start=\"396\" data-end=\"499\">\u2013 Effektives Change Management durch praxisnahe Kommunikation und aktive Einbindung der Mitarbeiter<\/p><p data-start=\"501\" data-end=\"626\">\u2013 Durchf\u00fchrung von Business Coachings sowie gezielter Potentialentwicklung zur F\u00f6rderung von Ownership und Eigenverantwortung<\/p><p data-start=\"501\" data-end=\"626\"><strong><br \/>05. Prozesse, Synergien &amp; Skalierung:<\/strong><\/p><p data-start=\"42\" data-end=\"177\">\u2013 Einf\u00fchrung eines zentralen Projekt-, Ticket- und Sprintmanagements f\u00fcr Transparenz, Priorisierung und Zusammenarbeit\u00a0<\/p><p data-start=\"179\" data-end=\"278\">\u2013 Aufbau einer zentralen Wissens- und Prozessdokumentation zur Sicherung von Know-how und Standards<\/p><p data-start=\"280\" data-end=\"363\">\u2013 Standardisierung, Digitalisierung und Automatisierung zentraler Gesch\u00e4ftsprozesse<\/p><p data-start=\"365\" data-end=\"451\">\u2013 B\u00fcndelung von Ressourcen, Kompetenzen und Prozessen innerhalb der Unternehmensgruppe<\/p><p data-start=\"453\" data-end=\"576\">\u2013 Identifikation und Realisierung von Kosten- und Effizienzpotenzialen zur Finanzierung von Technologie- und KI-Initiativen<\/p><p data-start=\"578\" data-end=\"636\">\u2013 Aufbau KPI-basierter Steuerungs- und Reportingstrukturen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a767300 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a767300\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e33b74\" data-id=\"4e33b74\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7e2c9e elementor-widget elementor-widget-spacer\" data-id=\"e7e2c9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-429da05 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"429da05\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6da09e\" data-id=\"f6da09e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63a66ed elementor-widget elementor-widget-text-editor\" data-id=\"63a66ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\"><strong>\u2014 Ergebnisse &amp; Impact<br data-start=\"313\" data-end=\"316\" \/><\/strong><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed0c67f elementor-widget elementor-widget-text-editor\" data-id=\"ed0c67f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\"><span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\">Was wir<\/span><span style=\"font-family: 'Poppins', sans-serif; font-weight: 600;\"> erreicht haben.\n<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd67f40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd67f40\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c065d70\" data-id=\"c065d70\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6ff753 elementor-widget elementor-widget-spacer\" data-id=\"c6ff753\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b18d518 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b18d518\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79742d4\" data-id=\"79742d4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0ba7843 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ba7843\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1378bef\" data-id=\"1378bef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f862b3e elementor-widget elementor-widget-image\" data-id=\"f862b3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/product-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-16027\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/product-150x150.png 150w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/product-300x300.png 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/product-230x230.png 230w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/product-330x330.png 330w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/product.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ce2fd2 elementor-widget elementor-widget-heading\" data-id=\"3ce2fd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zukunftssicherung durch Stiftungsmodell<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44ba3bf elementor-widget elementor-widget-heading\" data-id=\"44ba3bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Basis f\u00fcr eine langfristige und unabh\u00e4ngige Unternehmenszukunft<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-28fe3ac\" data-id=\"28fe3ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fda8b8f elementor-widget elementor-widget-image\" data-id=\"fda8b8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/idee-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-16020\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/idee-150x150.png 150w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/idee-300x300.png 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/idee-230x230.png 230w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/idee-330x330.png 330w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/idee.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5f18c1 elementor-widget elementor-widget-heading\" data-id=\"c5f18c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transformation durch Technologie &amp; Leadership<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cf1948 elementor-widget elementor-widget-heading\" data-id=\"6cf1948\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Technologie, Kultur und F\u00fchrung erfolgreich neu ausgerichtet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-9dc756a\" data-id=\"9dc756a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ac3d09 elementor-widget elementor-widget-image\" data-id=\"4ac3d09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/startup-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-16030\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/startup-150x150.png 150w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/startup-300x300.png 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/startup-230x230.png 230w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/startup-330x330.png 330w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/startup.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-328b470 elementor-widget elementor-widget-heading\" data-id=\"328b470\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reinventing bestehender Kompetenzen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2354f5 elementor-widget elementor-widget-heading\" data-id=\"a2354f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Neue Gesch\u00e4ftspotenziale durch Digitalisierung und Innovation erschlossen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-fe2b082\" data-id=\"fe2b082\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ffb4a9 elementor-widget elementor-widget-image\" data-id=\"1ffb4a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/stats-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-16031\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/stats-150x150.png 150w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/stats-300x300.png 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/stats-230x230.png 230w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/stats-330x330.png 330w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/stats.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99cd030 elementor-widget elementor-widget-heading\" data-id=\"99cd030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Unternehmensgruppe f\u00fcr die Zukunft aufgestellt<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7904b5f elementor-widget elementor-widget-heading\" data-id=\"7904b5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Organisation, Prozesse und Marke zukunftsf\u00e4hig aufgestellt<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a05014 elementor-section-height-min-height elementor-section-items-top elementor-reverse-mobile elementor-section-boxed elementor-section-height-default\" data-id=\"2a05014\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8b8e3f\" data-id=\"b8b8e3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5209290 elementor-widget elementor-widget-text-editor\" data-id=\"5209290\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-turn-id-container=\"6d91b479-de1c-4f3f-8736-6975e7102509\" data-is-intersecting=\"true\">\n<div data-test-render-count=\"1\">\n<div data-is-streaming=\"false\">\n<p data-section-id=\"qypnyy\" data-start=\"100\" data-end=\"137\"><b>01. Zukunft &amp; Unternehmensentwicklung:<\/b><\/p>\n<p data-start=\"949\" data-end=\"1054\">\u2013 Langfristige Zukunftssicherung der Unternehmensgruppe durch Einf\u00fchrung eines Stiftungsmodells umgesetzt<\/p>\n<p data-start=\"949\" data-end=\"1054\">\u2013&nbsp; Neues gemeinsames Zukunftsbild f\u00fcr Mitarbeiter, F\u00fchrungskr\u00e4fte, Standorte und Kunden erfolgreich etabliert<\/p>\n<p data-start=\"1056\" data-end=\"1192\">\u2013 Strategische Handlungsfelder und Transformationsinitiativen gemeinsam mit Eigent\u00fcmerin, Vorstand und Aufsichtsrat nachhaltig verankert<\/p>\n<p data-start=\"1056\" data-end=\"1192\"><strong>02. Gesch\u00e4ftsmodell &amp; Innovation:&nbsp;<\/strong><\/p>\n<p data-start=\"1258\" data-end=\"1326\">\u2013 Digitalisierung und KI als strategische Wachstumstreiber etabliert<\/p>\n<p data-start=\"1328\" data-end=\"1401\">\u2013 Bestehende Kernkompetenzen erfolgreich mit neuen Technologien verbunden<\/p>\n<p data-start=\"1403\" data-end=\"1498\">\u2013 Neue Gesch\u00e4ftspotenziale durch digitale L\u00f6sungen und strategische Partnerschaften erschlossen<\/p>\n<p><strong>03. Marke &amp; Marktpositionierung:&nbsp;<\/strong><\/p>\n<p data-start=\"207\" data-end=\"370\">\u2013 Positionierung der Unternehmensgruppe als innovativer L\u00f6sungsanbieter durch die Verbindung bew\u00e4hrter Branchenexpertise mit Digitalisierung und neuen Technologien<\/p>\n<p data-start=\"372\" data-end=\"493\">\u2013 Harmonisierung von Marke, Produktportfolio und Serviceangeboten zu einem einheitlichen Marktauftritt in der DACH-Region<\/p>\n<p data-start=\"495\" data-end=\"604\">\u2013 Verzahnung von Marketing, Kommunikation und Vertrieb zur Steigerung von Leadgenerierung, Cross- &amp; Upselling<\/p>\n<p data-start=\"606\" data-end=\"715\">\u2013 Einf\u00fchrung zentraler digitaler Kommunikationskan\u00e4le wie Newsletter, Social Media und Online-Veranstaltungen<\/p>\n<p data-start=\"717\" data-end=\"862\">\u2013 Aufbau eines zentralen Newsrooms sowie eines Redaktionsplans zur crossmedialen Planung, Steuerung und Optimierung aller Kommunikationsma\u00dfnahmen<\/p>\n<p data-start=\"864\" data-end=\"1005\">\u2013 Etablierung von Social Selling \u00fcber LinkedIn in Verbindung mit einem Corporate-Influencer-Programm zur Positionierung interner Fachexperten<\/p>\n<p data-start=\"1007\" data-end=\"1156\">\u2013 Entwicklung einer Produktstufen-Strategie sowie eines Sales-Funnels mit Freebies, Webinaren und Expertenformaten zur systematischen Leadgenerierung<\/p>\n<p data-start=\"1158\" data-end=\"1303\">\u2013 Erschlie\u00dfung neuer Interessenten- sowie Cross- &amp; Upselling-Potenziale bei Bestandskunden durch die neuen Vertriebs- und Kommunikationsma\u00dfnahmen<\/p>\n<p data-section-id=\"1k94i19\" data-start=\"88\" data-end=\"121\"><strong><br>04. Organisation &amp; Zusammenarbeit:<\/strong><\/p>\n<p data-start=\"177\" data-end=\"305\">\u2013 Transformation einer dezentralen L\u00e4nderorganisation zu einer zentralen Marketingorganisation mit enger Verzahnung zum Vertrieb<\/p>\n<p data-start=\"307\" data-end=\"421\">\u2013 Reorganisation und Neuaufbau der Vertriebsorganisation mit Integration in die Bereichsstruktur Marketing &amp; Sales<\/p>\n<p data-start=\"423\" data-end=\"592\">\u2013 Aufbau einer agilen, hybriden und interdisziplin\u00e4ren Zusammenarbeit zwischen Marketing, Vertrieb, PR, Digital, Academy und Process Design in einem internationalen Team<\/p>\n<p data-start=\"594\" data-end=\"744\">\u2013 Entwicklung einer leistungs- und verantwortungsorientierten Teamkultur durch Potentialentwicklung, Business Coaching und die F\u00f6rderung von Ownership<\/p>\n<p data-start=\"746\" data-end=\"911\">\u2013 Einf\u00fchrung agiler Arbeitsweisen, Sprintplanung, Retrospektiven und bereichs\u00fcbergreifender Governance-Strukturen zur Verbesserung von Transparenz und Zusammenarbeit<\/p>\n<p data-start=\"501\" data-end=\"626\"><strong><br>05. Prozesse, Synergien &amp; Skalierung:<\/strong><\/p>\n<p data-start=\"158\" data-end=\"258\">\u2013 Transparenz, Priorisierung und Zusammenarbeit innerhalb der Unternehmensgruppe deutlich verbessert<\/p>\n<p data-start=\"260\" data-end=\"322\">\u2013&nbsp;<strong data-start=\"1221\" data-end=\"1315\" style=\"font-size: 15px;\">Wissen, Prozesse und Standards zentral dokumentiert und f\u00fcr alle Standorte nutzbar gemacht<\/strong><\/p>\n<p data-start=\"1317\" data-end=\"1329\"><\/p>\n<p data-start=\"324\" data-end=\"435\">\u2013 Effizienz, Qualit\u00e4t und Skalierbarkeit durch Standardisierung, Digitalisierung und Automatisierung gesteigert<\/p>\n<p data-start=\"437\" data-end=\"534\">\u2013 Gruppenweite Synergien durch die B\u00fcndelung von Ressourcen, Kompetenzen und Prozessen realisiert<\/p>\n<p data-start=\"536\" data-end=\"611\">\u2013 Neue Investitionsspielr\u00e4ume f\u00fcr Technologie, KI und Innovation geschaffen<\/p>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ccb09a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ccb09a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6dd45d\" data-id=\"e6dd45d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-642818e elementor-widget elementor-widget-spacer\" data-id=\"642818e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-757c17c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"757c17c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a7fadb2\" data-id=\"a7fadb2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ccb0f4 elementor-widget elementor-widget-image\" data-id=\"7ccb0f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/ahmed-zayan-n_YWKiIBnp4-unsplash-819x1024.jpg\" class=\"attachment-large size-large wp-image-21064\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/ahmed-zayan-n_YWKiIBnp4-unsplash-819x1024.jpg 819w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/ahmed-zayan-n_YWKiIBnp4-unsplash-240x300.jpg 240w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/ahmed-zayan-n_YWKiIBnp4-unsplash-768x960.jpg 768w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/ahmed-zayan-n_YWKiIBnp4-unsplash-1229x1536.jpg 1229w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/ahmed-zayan-n_YWKiIBnp4-unsplash-1638x2048.jpg 1638w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/ahmed-zayan-n_YWKiIBnp4-unsplash.jpg 1920w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-64a1272\" data-id=\"64a1272\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0a7c584 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a7c584\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9684a5d\" data-id=\"9684a5d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4581016 elementor-widget elementor-widget-image\" data-id=\"4581016\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Damian-Holmer-Workshop-01-1024x684.jpg\" class=\"attachment-large size-large wp-image-21103\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Damian-Holmer-Workshop-01-1024x684.jpg 1024w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Damian-Holmer-Workshop-01-300x200.jpg 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Damian-Holmer-Workshop-01-768x513.jpg 768w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Damian-Holmer-Workshop-01.jpg 1535w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e534a76 elementor-widget elementor-widget-image\" data-id=\"e534a76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/felipe-furtado-2zDXqgTzEFE-unsplash-1024x681.jpg\" class=\"attachment-large size-large wp-image-21084\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/felipe-furtado-2zDXqgTzEFE-unsplash-1024x681.jpg 1024w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/felipe-furtado-2zDXqgTzEFE-unsplash-300x200.jpg 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/felipe-furtado-2zDXqgTzEFE-unsplash-768x511.jpg 768w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/felipe-furtado-2zDXqgTzEFE-unsplash-1536x1022.jpg 1536w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/felipe-furtado-2zDXqgTzEFE-unsplash.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-399282c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"399282c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb1e9d6\" data-id=\"fb1e9d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70e60cd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"70e60cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 8px;\"><strong>Weitere Einblicke:<\/strong><\/p><p><a style=\"color: #6b6b6b; text-decoration: none;\" href=\"https:\/\/www.red-dot.org\/de\/project\/sky-pro-11646\" target=\"_blank\" rel=\"noopener\">Red Dot Award <\/a>\u00b7 <a style=\"color: #6b6b6b; text-decoration: none;\" href=\"https:\/\/www.presseportal.de\/pm\/33221\/3603003\" target=\"_blank\" rel=\"noopener\">Pressemitteilung \u00b7 <\/a><a style=\"color: #6b6b6b; text-decoration: none;\" href=\"https:\/\/www.youtube.com\/watch?v=GahgMGiNqks&amp;list=PLfYmtpWBNr7IeSxTX7ccsjdpFWxwCOBy5&amp;index=2\" target=\"_blank\" rel=\"noopener\">Kampagnenvideo<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80e5e5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80e5e5a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0463929\" data-id=\"0463929\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dc068e elementor-widget elementor-widget-spacer\" data-id=\"8dc068e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f63d336 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"f63d336\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16292d3\" data-id=\"16292d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c59aa41 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"c59aa41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">\u2014 Kompetenzfelder<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85071d8 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"85071d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die folgenden Kompetenzen und F\u00e4higkeiten wurden im Rahmen dieses Projekts eingesetzt. Diese spiegeln zentrale Schwerpunkte meiner Expertise wider.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcaf302 elementor-widget elementor-widget-html\" data-id=\"bcaf302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"case-tags\">\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#strategie\" target=\"_blank\" rel=\"noopener\">Corporate Strategy<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#development\" target=\"_blank\" rel=\"noopener\">Transformation<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#development\" target=\"_blank\" rel=\"noopener\">Business Development<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#digital\" target=\"_blank\" rel=\"noopener\">Innovation Management<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#markom\" target=\"_blank\" rel=\"noopener\">Markenstrategie<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#people\" target=\"_blank\" rel=\"noopener\">Organizational Development<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#people\" target=\"_blank\" rel=\"noopener\">Change Management<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#leadership\" target=\"_blank\" rel=\"noopener\">Leadership<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#markom\" target=\"_blank\" rel=\"noopener\">Stakeholder Communications<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#digital\" target=\"_blank\" rel=\"noopener\">Digital Transformation<\/a>\n\n<\/div>\n\n<style>\n.case-tags{\n    display:flex;\n    flex-wrap:wrap;\n    gap:12px;\n    margin-top:14px;\n}\n\n.case-tags a{\n    display:inline-flex;\n    align-items:center;\n\n    font-family:'Poppins', sans-serif;\n    font-size:13px;\n    font-weight:300;\n    letter-spacing:0.2px;\n    line-height:1;\n\n    color:#6F6F6F;\n    background:transparent;\n    text-decoration:none;\n\n    border:1px solid rgba(184,146,63,0.65);\n    padding:10px 16px;\n    border-radius:0;\n    box-sizing:border-box;\n\n    transition:all 0.25s ease;\n}\n\n.case-tags a:hover{\n    color:#FFFFFF;\n    border-color:#B8923F;\n    background:#B8923F;\n}\n\n@media (max-width:767px){\n\n    .case-tags{\n        gap:6px;\n    }\n\n    .case-tags a{\n        font-size:10px;\n        padding:6px 9px;\n    }\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e2d94d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e2d94d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f17f4a2\" data-id=\"f17f4a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ee2125 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2ee2125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">\u2014Executive Summary<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-477301d elementor-widget elementor-widget-text-editor\" data-id=\"477301d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\"><span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\">\u201eIch habe nicht von au\u00dfen beraten \u2013 ich habe von innen transformiert. Mit Vorstand, Aufsichtsrat und Mitarbeitern, durch alle f\u00fcnf Handlungsfelder hindurch\u201c<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1915ad4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1915ad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">Als Bereichsleiter Marketing &amp; Sales gestaltete ich die Weiterentwicklung der Unternehmensgruppe aktiv mit. Im Fokus standen die langfristige Zukunftssicherung durch ein Stiftungsmodell, die Weiterentwicklung des Kerngesch\u00e4fts, die Erschlie\u00dfung neuer Wachstumsfelder sowie die Transformation von Organisation, Zusammenarbeit und Unternehmenskultur. Durch die Verbindung bew\u00e4hrter Kernkompetenzen mit neuen Technologien und modernem Leadership wurde die Unternehmensgruppe nachhaltig neu ausgerichtet und f\u00fcr k\u00fcnftige Marktanforderungen aufgestellt.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6079c3e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6079c3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7063ead elementor-widget elementor-widget-text-editor\" data-id=\"7063ead\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">Bereichsleiter Marketing &amp; Sales und\u00a0 Transformationsleader \u00a0\u00b7 Damian Holmer<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c79430b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c79430b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6479d4\" data-id=\"c6479d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73f5c4f elementor-widget elementor-widget-text-editor\" data-id=\"73f5c4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\"><a href=\"https:\/\/www.damianholmer.com\/en\/cases\/\">\u2190 Zur\u00fcck zu den Selected Cases<\/a><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u2014 Case: REINVENTING TRADITION FOR THE FUTURETechnologie ver\u00e4ndert Unternehmen. Menschen entscheiden \u00fcber den Erfolg. Als Marketingleiter DACH und sp\u00e4ter zus\u00e4tzlich verantwortlich f\u00fcr den Vertrieb in Deutschland begleitete ich die strategische Weiterentwicklung einer familiengef\u00fchrten Unternehmensgruppe mit \u00fcber 40 Jahren Tradition im<\/p>","protected":false},"author":1,"featured_media":16305,"parent":7162,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-21059","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case: Reinventing Tradition for the Future<\/title>\n<meta name=\"description\" content=\"Case zur Zukunftssicherung und Transformation eines internationalen Mittelst\u00e4ndlers durch Digitalisierung, modernes Leadership und neue Wachstumsstrategien.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.damianholmer.com\/en\/cases\/reinventing-tradition-for-the-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case: Reinventing Tradition for the Future\" \/>\n<meta property=\"og:description\" content=\"Case zur Zukunftssicherung und Transformation eines internationalen Mittelst\u00e4ndlers durch Digitalisierung, modernes Leadership und neue Wachstumsstrategien.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.damianholmer.com\/en\/cases\/reinventing-tradition-for-the-future\/\" \/>\n<meta property=\"og:site_name\" content=\"Damian Holmer \u2013 CMO &amp; 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