{"id":252,"date":"2026-05-02T17:03:00","date_gmt":"2026-05-02T15:03:00","guid":{"rendered":"http:\/\/aurumno.com\/?page_id=252"},"modified":"2026-05-30T18:31:24","modified_gmt":"2026-05-30T16:31:24","slug":"red-dot-award-fuer-sky-deutschland","status":"publish","type":"page","link":"https:\/\/www.damianholmer.com\/en\/cases\/red-dot-award-fuer-sky-deutschland\/","title":{"rendered":"Red Dot Award for Sky+ Pro"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"252\" class=\"elementor elementor-252\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11ab16e elementor-section-height-min-height elementor-section-items-top elementor-reverse-mobile elementor-section-boxed elementor-section-height-default\" data-id=\"11ab16e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-298420a\" data-id=\"298420a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74585ba elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"74585ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">\u2014 Case: Red Dot Award<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-171f620 elementor-widget elementor-widget-text-editor\" data-id=\"171f620\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\">Red Dot Award f\u00fcr den <\/span><span style=\"font-family: 'Poppins', sans-serif; font-weight: 600;\">Sky+ Pro.\n<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86753c0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"86753c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Mit der renommierten Auszeichnung des Red Dot Award 2017 wurde Produktdesign erstmals gezielt zur Differenzierung und Emotionalisierung der Marke Sky eingesetzt. Der Award unterst\u00fctzte die Positionierung von Sky als Entertainment- und Lifestyle-Marke \u00fcber den klassischen Sportkontext hinaus und st\u00e4rkte die Wahrnehmung des Sky+ Pro als Premium-Produkt im Wettbewerbsumfeld.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-875fef9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"875fef9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-92f6f4d\" data-id=\"92f6f4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c856f63 elementor-widget elementor-widget-spacer\" data-id=\"c856f63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-144f241 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"144f241\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2652784\" data-id=\"2652784\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-297dcad elementor-widget elementor-widget-image\" data-id=\"297dcad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Red-Dot-Award-2017-1-1024x683.jpg\" class=\"attachment-large size-large wp-image-15988\" alt=\"Damian Holmer mit Urkunde des Red Dot Design Award 2017 f\u00fcr den Sky+ Pro Receiver.\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Red-Dot-Award-2017-1-1024x683.jpg 1024w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Red-Dot-Award-2017-1-300x200.jpg 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Red-Dot-Award-2017-1-768x512.jpg 768w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Red-Dot-Award-2017-1-1536x1024.jpg 1536w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Red-Dot-Award-2017-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3494934\" data-id=\"3494934\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e55d3ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e55d3ed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6f1fc21\" data-id=\"6f1fc21\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e705085 elementor-widget elementor-widget-image\" data-id=\"e705085\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Red-Dot-Award-2017-3-1024x683.jpg\" class=\"attachment-large size-large wp-image-15990\" alt=\"Gro\u00dfe Menschenmenge bei der Red Dot Award Preisverleihung.\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Red-Dot-Award-2017-3-1024x683.jpg 1024w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Red-Dot-Award-2017-3-300x200.jpg 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Red-Dot-Award-2017-3-768x512.jpg 768w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Red-Dot-Award-2017-3-1536x1024.jpg 1536w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Red-Dot-Award-2017-3-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0c46ac elementor-widget elementor-widget-image\" data-id=\"b0c46ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Red-Dot-Award-2017-5-1024x683.jpg\" class=\"attachment-large size-large wp-image-15992\" alt=\"Doppelseite im Red Dot Design Yearbook mit dem Sky+ Pro Receiver.\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Red-Dot-Award-2017-5-1024x683.jpg 1024w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Red-Dot-Award-2017-5-300x200.jpg 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Red-Dot-Award-2017-5-768x512.jpg 768w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Red-Dot-Award-2017-5-1536x1024.jpg 1536w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Red-Dot-Award-2017-5-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b40234d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b40234d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-331bac6\" data-id=\"331bac6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c523780 elementor-widget elementor-widget-spacer\" data-id=\"c523780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70136a9 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70136a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4837b8a\" data-id=\"4837b8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a8f19f elementor-widget elementor-widget-text-editor\" data-id=\"7a8f19f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">\u2014 AUSGANGSLAGE &amp; HERAUSFORDERUNG<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa67b71 elementor-widget elementor-widget-text-editor\" data-id=\"aa67b71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\n\n<span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\">Mehr als eine graue TV-Box.\n<\/span>\n\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63160d8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"63160d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mit dem neuen Sky+ UHD-Receiver stand Sky vor der Herausforderung, Hardware in einem zunehmend von Streaminganbietern gepr\u00e4gten Markt neu zu positionieren. W\u00e4hrend Wettbewerber verst\u00e4rkt auf softwarebasierte L\u00f6sungen ohne eigene Endger\u00e4te setzten, sollte der Receiver als moderne All-in-One-L\u00f6sung im Entertainment-Umfeld klar differenziert werden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6048b3 elementor-widget elementor-widget-text-editor\" data-id=\"a6048b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1163\" data-end=\"1249\">\u2013 Streaming- und Receiver-Markt zunehmend standardisiert und funktional austauschbar<\/p><p data-start=\"1251\" data-end=\"1368\">\u2013 Wahrnehmung klassischer TV-Receiver prim\u00e4r als technisches Produkt ohne emotionale Markenbindung (\u201egraue TV-Box\u201c)<\/p><p data-start=\"1370\" data-end=\"1466\">\u2013 Strategische Weiterentwicklung der Marke Sky \u00fcber den klassischen Sport- und Fu\u00dfballkontext hinaus<\/p><p data-start=\"1468\" data-end=\"1574\">\u2013 Ansprache neuer Zielgruppen durch die st\u00e4rkere Verbindung von Entertainment, Technologie und Lifestyle<\/p><p data-start=\"1803\" data-end=\"1898\">\u2013 Herausforderung, Technologie \u00fcber Funktionalit\u00e4t hinaus emotional und differenzierend zu positionieren<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d406306 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d406306\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-741d9ef\" data-id=\"741d9ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0e4cfc elementor-widget elementor-widget-spacer\" data-id=\"d0e4cfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a0580a elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a0580a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd6b342\" data-id=\"dd6b342\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4ac217 elementor-widget elementor-widget-text-editor\" data-id=\"e4ac217\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\"><strong>\u2014 Ziele<\/strong><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2a510a elementor-widget elementor-widget-text-editor\" data-id=\"b2a510a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63160d8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"63160d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\"><\/div>\n<\/div>\n<span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\">Technologie sichtbar emotionalisieren.\n<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f90fa6e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f90fa6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ziel war es, den neuen Sky+ UHD-Receiver \u00fcber seine technische Funktion hinaus als emotionales und differenzierbares Entertainment-Produkt zu etablieren. Produktdesign sollte genutzt werden, um Technologie hochwertiger, emotionaler und lifestyleorientierter erlebbar zu machen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c34faa elementor-widget elementor-widget-text-editor\" data-id=\"1c34faa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">\u2013 Positionierung von Produktdesign als strategischer Bestandteil der Marken- und Produkterfahrung bei Sky<\/p><p>\u2013 Weiterentwicklung der Markenwahrnehmung von Sky \u00fcber den klassischen Sport- und Fu\u00dfballkontext hinaus<\/p><p>\u2013 St\u00e4rkere Verbindung von Entertainment, Technologie und Lifestyle zur Ansprache neuer Zielgruppen<\/p><p data-start=\"1810\" data-end=\"1903\">\u2013 Emotionalere Wahrnehmung von Technologie durch Design, Nutzererlebnis und Markenkommunikation<\/p><p><span style=\"font-size: 15px; font-weight: 300;\">\u2013 Differenzierung gegen\u00fcber softwarebasierten Streamingl\u00f6sungen ohne eigene Hardware<\/span><\/p><p>\u2013 St\u00e4rkung der Premium-Positionierung von Sky<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1836ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1836ce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf28e88\" data-id=\"cf28e88\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80db4bf elementor-widget elementor-widget-spacer\" data-id=\"80db4bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d81209 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d81209\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3044974\" data-id=\"3044974\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7255890 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"7255890\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">\u2014 Strategie &amp; Ma\u00dfnahmen<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64e5bfb elementor-widget elementor-widget-text-editor\" data-id=\"64e5bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\"><span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\">Was ich <\/span><span style=\"font-family: 'Poppins', sans-serif; font-weight: 600;\">konkret getan habe.<br \/><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10aa7f0 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"10aa7f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ich nutzte den Red Dot Award gezielt als strategisches Instrument, um Produktdesign als Bestandteil von Marke, Kommunikation und Vertriebsaktivierung bei Sky zu positionieren. Dabei verband ich erfolgreich Award-Management, Kommunikation und Markenaktivierung zu einer integrierten 360\u00b0-Strategie mit dem Ziel, Technologie emotionaler, hochwertiger und lifestyleorientierter erlebbar zu machen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ce00c elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"29ce00c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"409\" data-end=\"532\">\u2013 Identifikation des Red Dot Awards als externes Qualit\u00e4tssiegel f\u00fcr Produktdesign, Innovation und Premium-Positionierung<\/p><p data-start=\"534\" data-end=\"611\">\u2013 Steuerung des Award-Managements inklusive interner Stakeholder-Abstimmung<\/p><p data-start=\"613\" data-end=\"718\">\u2013 Koordination der Zusammenarbeit zwischen Marketing, Produktentwicklung, Kommunikation und Field Sales<\/p><p data-start=\"720\" data-end=\"819\">\u2013 Entwicklung s\u00e4mtlicher Einreichungsunterlagen inklusive Texte, Bildmaterialien und Videoinhalte<\/p><p data-start=\"821\" data-end=\"899\">\u2013 Steuerung der Wettbewerbsteilnahme inklusive Award- und Jury-Kommunikation<\/p><p data-start=\"1208\" data-end=\"1293\">\u2013 Entwicklung der Kommunikationsstrategie zur Nutzung des Red Dot Awards in Marke, Marketing und Vertrieb<\/p><p data-start=\"1018\" data-end=\"1140\">\u2013 Konzeption einer integrierten 360\u00b0-Aktivierung zur strategischen Nutzung des Awards in Marke, Kommunikation und Vertrieb<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a767300 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a767300\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e33b74\" data-id=\"4e33b74\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7e2c9e elementor-widget elementor-widget-spacer\" data-id=\"e7e2c9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-429da05 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"429da05\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6da09e\" data-id=\"f6da09e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63a66ed elementor-widget elementor-widget-text-editor\" data-id=\"63a66ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\"><strong>\u2014 Ergebnisse &amp; Impact<br data-start=\"313\" data-end=\"316\" \/><\/strong><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed0c67f elementor-widget elementor-widget-text-editor\" data-id=\"ed0c67f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\"><span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\">Was wir<\/span><span style=\"font-family: 'Poppins', sans-serif; font-weight: 600;\"> erreicht haben.\n<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd67f40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd67f40\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c065d70\" data-id=\"c065d70\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6ff753 elementor-widget elementor-widget-spacer\" data-id=\"c6ff753\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b18d518 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b18d518\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79742d4\" data-id=\"79742d4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0ba7843 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ba7843\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1378bef\" data-id=\"1378bef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f862b3e elementor-widget elementor-widget-image\" data-id=\"f862b3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/product-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-16027\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/product-150x150.png 150w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/product-300x300.png 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/product-230x230.png 230w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/product-330x330.png 330w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/product.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ce2fd2 elementor-widget elementor-widget-heading\" data-id=\"3ce2fd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Red Dot Award Winner 2017\nf\u00fcr den Sky+ Pro<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44ba3bf elementor-widget elementor-widget-heading\" data-id=\"44ba3bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Auszeichnung unter \u00fcber 5.500 internationalen Einreichungen aus 54 L\u00e4ndern<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-28fe3ac\" data-id=\"28fe3ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fda8b8f elementor-widget elementor-widget-image\" data-id=\"fda8b8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/idee-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-16020\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/idee-150x150.png 150w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/idee-300x300.png 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/idee-230x230.png 230w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/idee-330x330.png 330w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/idee.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5f18c1 elementor-widget elementor-widget-heading\" data-id=\"c5f18c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sky Receiver als\nDesign-Produkt<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cf1948 elementor-widget elementor-widget-heading\" data-id=\"6cf1948\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Positionierung des Sky Receivers als Design-Produkt im Lifestyle-Umfeld<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-9dc756a\" data-id=\"9dc756a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ac3d09 elementor-widget elementor-widget-image\" data-id=\"4ac3d09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/startup-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-16030\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/startup-150x150.png 150w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/startup-300x300.png 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/startup-230x230.png 230w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/startup-330x330.png 330w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/startup.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-328b470 elementor-widget elementor-widget-heading\" data-id=\"328b470\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Integrierte 360\u00b0-Kampagne\nin DACH<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2354f5 elementor-widget elementor-widget-heading\" data-id=\"a2354f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aktivierung des Design-Siegels \u00fcber TV, Digital, Social Media, PR und Handel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-fe2b082\" data-id=\"fe2b082\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ffb4a9 elementor-widget elementor-widget-image\" data-id=\"1ffb4a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/stats-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-16031\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/stats-150x150.png 150w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/stats-300x300.png 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/stats-230x230.png 230w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/stats-330x330.png 330w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/stats.png 512w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99cd030 elementor-widget elementor-widget-heading\" data-id=\"99cd030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Weiterentwicklung der Markenwahrnehmung <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7904b5f elementor-widget elementor-widget-heading\" data-id=\"7904b5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">St\u00e4rkung von Sky als Entertainment- und Lifestyle-Premium-Marke<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a05014 elementor-section-height-min-height elementor-section-items-top elementor-reverse-mobile elementor-section-boxed elementor-section-height-default\" data-id=\"2a05014\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8b8e3f\" data-id=\"b8b8e3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5209290 elementor-widget elementor-widget-text-editor\" data-id=\"5209290\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-turn-id-container=\"6d91b479-de1c-4f3f-8736-6975e7102509\" data-is-intersecting=\"true\"><div data-test-render-count=\"1\"><div data-is-streaming=\"false\"><p data-start=\"0\" data-end=\"173\">\u2013 Red Dot Award Winner 2017: Auszeichnung im internationalen Wettbewerb mit \u00fcber 5.500 Einreichungen aus 54 L\u00e4ndern<\/p><p data-start=\"175\" data-end=\"286\">\u2013 Erstmals in der Unternehmensgeschichte erh\u00e4lt ein Sky Receiver den international renommierten Red Dot Award<\/p><p data-start=\"288\" data-end=\"393\">\u2013 Auszeichnung als \u201eDesign-Receiver\u201c: Jury pr\u00e4miert das minimalistische Produktdesign des Sky Receivers<\/p><p data-start=\"395\" data-end=\"498\">\u2013 Strategische Etablierung von Produktdesign als Bestandteil der Marken- und Premiumstrategie von Sky<\/p><p data-start=\"500\" data-end=\"671\">\u2013 Weiterentwicklung der Wahrnehmung von Sky hin zu einer Premium-Marke im Entertainment- und Lifestyle-Umfeld \u00fcber den Sportfokus hinaus<\/p><p data-start=\"673\" data-end=\"766\">\u2013 St\u00e4rkere emotionale Wahrnehmung des Sky+ Pro durch die Verbindung von Technologie, Design und Lifestyle<\/p><p data-start=\"768\" data-end=\"840\">\u2013 Internationale Anerkennung innerhalb der Sky-Gruppe und bei Partnern<\/p><p data-start=\"842\" data-end=\"901\">\u2013 Positive Resonanz bei Experten, Fachpresse und Vertrieb<\/p><p data-start=\"903\" data-end=\"1042\">\u2013 Neues Verkaufsargument durch die Auszeichnung des Sky+ Pro als Design-Receiver im Entertainment- und Lifestyle-Umfeld<\/p><p data-start=\"1044\" data-end=\"1139\">\u2013 Umfangreiche Integration des Awards in Produkt-, Marken-, Marketing- und Vertriebsma\u00dfnahmen<\/p><p data-start=\"1231\" data-end=\"1363\">\u2013 Entwicklung und Umsetzung der integrierten 360\u00b0-Kampagne zur strategischen Aktivierung des Awards in Kommunikation und Marketing<\/p><p data-start=\"1231\" data-end=\"1363\">\u00a0<\/p><\/div><\/div><\/div><div data-turn-id-container=\"request-6a0f3cf5-2e10-8397-811a-5ee062d14699-42\" data-is-intersecting=\"true\"><section dir=\"auto\" data-turn-id=\"request-6a0f3cf5-2e10-8397-811a-5ee062d14699-42\" data-turn-id-container=\"request-6a0f3cf5-2e10-8397-811a-5ee062d14699-42\" data-testid=\"conversation-turn-194\" data-scroll-anchor=\"false\" data-turn=\"assistant\"><div><div><div><div dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"b4573ee4-676d-4fd3-a148-e6e44b38804b\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\"><div><p><span style=\"text-decoration: underline;\"><strong>Eckdaten Kampagne &#8222;Der sch\u00f6nste Sky Receiver aller Zeiten&#8220;:<\/strong><\/span><\/p><div><div data-chat-input-container=\"true\"><div role=\"note\" data-disclaimer=\"true\"><div><div><div data-test-render-count=\"1\"><div><div><div data-is-streaming=\"false\"><div><div><div><p data-start=\"296\" data-end=\"421\"><strong data-start=\"296\" data-end=\"328\">1. TV &amp; Plattform (4 Spots):<\/strong><br data-start=\"328\" data-end=\"331\" \/>Werbespots im deutschen Fernsehen sowie auf der Sky-Plattform f\u00fcr Bestands- und Neukunden.<\/p><p data-start=\"423\" data-end=\"562\"><strong data-start=\"423\" data-end=\"459\">2. Print &amp; Anzeigen (3+ Medien):<\/strong><br data-start=\"459\" data-end=\"462\" \/>Printanzeigen in relevanten Technologie-, Entertainment- und Lifestyle-Medien im deutschen CE-Markt.<\/p><p data-start=\"564\" data-end=\"699\"><strong data-start=\"564\" data-end=\"590\">3. Digital (3 Kan\u00e4le):<\/strong><br data-start=\"590\" data-end=\"593\" \/>Digitale Kampagne mit eigener Landingpage sowie Integration auf sky.de und weiteren digitalen Touchpoints.<\/p><p data-start=\"701\" data-end=\"843\"><strong data-start=\"701\" data-end=\"737\">4. Social Media (3 Plattformen):<\/strong><br data-start=\"737\" data-end=\"740\" \/>Aktivierung \u00fcber Facebook, Instagram und Twitter mit dem Red-Dot-Siegel als zentralem Kampagnenelement.<\/p><p data-start=\"845\" data-end=\"990\"><strong data-start=\"845\" data-end=\"871\">5. PR &amp; Kommunikation:<\/strong><br data-start=\"871\" data-end=\"874\" \/>Pressemitteilungen in Deutschland und \u00d6sterreich, Fachpressearbeit sowie redaktionelle Platzierungen und Interviews.<\/p><p data-start=\"992\" data-end=\"1123\"><strong data-start=\"992\" data-end=\"1012\">6. POS &amp; Handel:<\/strong><br data-start=\"1012\" data-end=\"1015\" \/>Integration des Siegels in POS-Materialien, Sales-Unterlagen und Handelskommunikation im station\u00e4ren Handel.<\/p><p data-start=\"1125\" data-end=\"1255\"><strong data-start=\"1125\" data-end=\"1153\">7. Produktkommunikation:<\/strong><br data-start=\"1153\" data-end=\"1156\" \/>Nutzung des Red-Dot-Siegels in Produktunterlagen, Installationsanleitungen und Benutzerhandb\u00fcchern.<\/p><p data-start=\"1257\" data-end=\"1397\"><strong data-start=\"1257\" data-end=\"1293\">8. Kundenkommunikation &amp; E-Mail:<\/strong><br data-start=\"1293\" data-end=\"1296\" \/>Integration des Siegels in die direkte Kundenkommunikation sowie in produktbezogene E-Mail-Ma\u00dfnahmen.<\/p><p data-start=\"1257\" data-end=\"1397\">\u00a0<\/p><\/div><\/div><div><div><p data-start=\"1404\" data-end=\"1478\"><strong data-start=\"1404\" data-end=\"1415\">Gesamt: 8 Kan\u00e4le \u00b7 20+ Ma\u00dfnahmen \u00b7 3 L\u00e4nder \u00b7 Kampagnendauer: 6 Wochen<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ccb09a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ccb09a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6dd45d\" data-id=\"e6dd45d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-642818e elementor-widget elementor-widget-spacer\" data-id=\"642818e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-757c17c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"757c17c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a7fadb2\" data-id=\"a7fadb2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ccb0f4 elementor-widget elementor-widget-image\" data-id=\"7ccb0f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Pro-1024x576.jpg\" class=\"attachment-large size-large wp-image-15995\" alt=\"Sky+ Pro mit Red Dot 2017 pr\u00e4miert Weiterer Text \u00fcber ots und www.presseportal.de\/nr\/33221 \/ Die Verwendung dieses Bildes ist f\u00fcr redaktionelle Zwecke honorarfrei. Ver\u00f6ffentlichung bitte unter Quellenangabe: &quot;obs\/Sky Deutschland&quot;\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Pro-1024x576.jpg 1024w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Pro-300x169.jpg 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Pro-768x432.jpg 768w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Sky-Pro.jpg 1360w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6d1d58 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f6d1d58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bildquelle: obs\/Sky Deutschland<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-64a1272\" data-id=\"64a1272\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0a7c584 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a7c584\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9684a5d\" data-id=\"9684a5d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4581016 elementor-widget elementor-widget-image\" data-id=\"4581016\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Red-Dot-Award-2017-2-1024x683.jpg\" class=\"attachment-large size-large wp-image-15989\" alt=\"Red Dot Design Museum auf dem Gel\u00e4nde der Zeche Zollverein in Essen bei Nacht.\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Red-Dot-Award-2017-2-1024x683.jpg 1024w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Red-Dot-Award-2017-2-300x200.jpg 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Red-Dot-Award-2017-2-768x512.jpg 768w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Red-Dot-Award-2017-2-1536x1024.jpg 1536w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Red-Dot-Award-2017-2-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e534a76 elementor-widget elementor-widget-image\" data-id=\"e534a76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Red-Dot-Award-2017_bea-1024x683.jpg\" class=\"attachment-large size-large wp-image-17369\" alt=\"\" srcset=\"https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Red-Dot-Award-2017_bea-1024x683.jpg 1024w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Red-Dot-Award-2017_bea-300x200.jpg 300w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Red-Dot-Award-2017_bea-768x512.jpg 768w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Red-Dot-Award-2017_bea-1536x1024.jpg 1536w, https:\/\/www.damianholmer.com\/wp-content\/uploads\/2026\/05\/Red-Dot-Award-2017_bea-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-399282c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"399282c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb1e9d6\" data-id=\"fb1e9d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70e60cd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"70e60cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 8px;\"><strong>Weitere Einblicke:<\/strong><\/p><p><a style=\"color: #6b6b6b; text-decoration: none;\" href=\"https:\/\/www.red-dot.org\/de\/project\/sky-pro-11646\" target=\"_blank\" rel=\"noopener\">Red Dot Award <\/a>\u00b7 <a style=\"color: #6b6b6b; text-decoration: none;\" href=\"https:\/\/www.presseportal.de\/pm\/33221\/3603003\" target=\"_blank\" rel=\"noopener\">Pressemitteilung \u00b7 <\/a><a style=\"color: #6b6b6b; text-decoration: none;\" href=\"https:\/\/www.youtube.com\/watch?v=GahgMGiNqks&amp;list=PLfYmtpWBNr7IeSxTX7ccsjdpFWxwCOBy5&amp;index=2\" target=\"_blank\" rel=\"noopener\">Kampagnenvideo<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80e5e5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80e5e5a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0463929\" data-id=\"0463929\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dc068e elementor-widget elementor-widget-spacer\" data-id=\"8dc068e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f63d336 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"f63d336\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16292d3\" data-id=\"16292d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c59aa41 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"c59aa41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">\u2014 Kompetenzfelder<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85071d8 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"85071d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die folgenden Kompetenzen und F\u00e4higkeiten wurden im Rahmen dieses Projekts eingesetzt. Diese spiegeln zentrale Schwerpunkte meiner Expertise wider.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcaf302 elementor-widget elementor-widget-html\" data-id=\"bcaf302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"case-tags\">\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#strategie\" target=\"_blank\" rel=\"noopener\">Corporate Strategy<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#development\" target=\"_blank\" rel=\"noopener\">Transformation<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#markom\" target=\"_blank\" rel=\"noopener\">Markenstrategie<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#markom\" target=\"_blank\" rel=\"noopener\">Kommunikationsstrategie<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/\" target=\"_blank\" rel=\"noopener\">Strategische Kommunikationssteuerung<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#development\" target=\"_blank\" rel=\"noopener\">Go-to-Market<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#digital\" target=\"_blank\" rel=\"noopener\">Innovation Management<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#markom\" target=\"_blank\" rel=\"noopener\">Stakeholder Communications<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#markom\" target=\"_blank\" rel=\"noopener\">Corporate Communications<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#leadership\" target=\"_blank\" rel=\"noopener\">Leadership<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#markom\" target=\"_blank\" rel=\"noopener\">Brand Storytelling<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/\" target=\"_blank\" rel=\"noopener\">Award-Management<\/a>\n\n  <a href=\"https:\/\/www.damianholmer.com\/en\/expertise\/#markom\" target=\"_blank\" rel=\"noopener\">Kampagnenentwicklung<\/a>\n\n<\/div>\n\n<style>\n.case-tags{\n    display:flex;\n    flex-wrap:wrap;\n    gap:12px;\n    margin-top:14px;\n}\n\n.case-tags a{\n    display:inline-flex;\n    align-items:center;\n\n    font-family:'Poppins', sans-serif;\n    font-size:13px;\n    font-weight:300;\n    letter-spacing:0.2px;\n    line-height:1;\n\n    color:#6F6F6F;\n    background:transparent;\n    text-decoration:none;\n\n    border:1px solid rgba(184,146,63,0.65);\n    padding:10px 16px;\n    border-radius:0;\n    box-sizing:border-box;\n\n    transition:all 0.25s ease;\n}\n\n.case-tags a:hover{\n    color:#FFFFFF;\n    border-color:#B8923F;\n    background:#B8923F;\n}\n\n@media (max-width:767px){\n\n    .case-tags{\n        gap:6px;\n    }\n\n    .case-tags a{\n        font-size:10px;\n        padding:6px 9px;\n    }\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e2d94d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e2d94d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f17f4a2\" data-id=\"f17f4a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ee2125 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2ee2125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">\u2014Executive Summary<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-477301d elementor-widget elementor-widget-text-editor\" data-id=\"477301d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\"><span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\">&#8222;Mit der Auszeichnung des <\/span><span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\"><span style=\"font-family: 'Poppins', sans-serif; font-weight: 600;\">Red Dot Awards<\/span><\/span><span style=\"font-family: 'Poppins', sans-serif; font-weight: 300;\"> habe ich modernes Produktdesign als strategischen Differenzierungsfaktor f\u00fcr Sky etabliert.&#8220;<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1915ad4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1915ad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">Mit der renommierten Auszeichnung des Red Dot Award wurde modernes Produktdesign bei Sky erstmals gezielt als Bestandteil der Marken-, Kommunikations- und Vertriebsstrategie genutzt. Durch die strategische Aktivierung des Awards in Marketing, Vertrieb und Produktkommunikation wurde der Sky+ Pro als modernes Entertainment-Produkt f\u00fcr lifestyle- und designorientierte Zielgruppen positioniert. Die Auszeichnung st\u00e4rkte die Wahrnehmung von Sky als Entertainment- und Lifestyle-Marke und etablierte Produktdesign als strategischen Differenzierungsfaktor innerhalb der Markenf\u00fchrung.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6079c3e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6079c3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7063ead elementor-widget elementor-widget-text-editor\" data-id=\"7063ead\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\">Award-Management \u00b7\u00a0 Damian Holmer (Pressesprecher, Sky Deutschland)<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c79430b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c79430b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6479d4\" data-id=\"c6479d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73f5c4f elementor-widget elementor-widget-text-editor\" data-id=\"73f5c4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"hero-eyebrow\"><a href=\"https:\/\/www.damianholmer.com\/en\/cases\/\">\u2190 Zur\u00fcck zu den Selected Cases<\/a><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u2014 Case: Red Dot AwardRed Dot Award f\u00fcr den Sky+ Pro. Mit der renommierten Auszeichnung des Red Dot Award 2017 wurde Produktdesign erstmals gezielt zur Differenzierung und Emotionalisierung der Marke Sky eingesetzt. Der Award unterst\u00fctzte die Positionierung von Sky als<\/p>","protected":false},"author":1,"featured_media":15988,"parent":7162,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-252","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case: Red Dot Award f\u00fcr den Sky+ Pro<\/title>\n<meta name=\"description\" content=\"Case Study zur strategischen Nutzung des Red Dot Awards f\u00fcr den Sky+ Pro \u2013 Markenpositionierung, Kommunikationsstrategie und integrierte 360\u00b0-Kampagne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.damianholmer.com\/en\/cases\/red-dot-award-fuer-sky-deutschland\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case: Red Dot Award f\u00fcr den Sky+ Pro\" \/>\n<meta property=\"og:description\" content=\"Case Study zur strategischen Nutzung des Red Dot Awards f\u00fcr den Sky+ Pro \u2013 Markenpositionierung, Kommunikationsstrategie und integrierte 360\u00b0-Kampagne.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.damianholmer.com\/en\/cases\/red-dot-award-fuer-sky-deutschland\/\" \/>\n<meta property=\"og:site_name\" content=\"Damian Holmer \u2013 CMO &amp; 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