At Sky Deutschland, awards, industry recognition and external certifications were used as strategic instruments to strengthen brand reputation, visibility and market positioning.
As Corporate Spokesperson and part of the External Communications team, I further developed award management into a strategic reputation-building function. This included identifying high-impact projects, managing national and international awards programs, developing submissions and leveraging award achievements across communications and external relations activities.
Through a structured and scalable approach, award submissions increased from 15 to more than 150 per year. The program resulted in numerous national and international awards across communications, marketing, innovation and product design, including the first Red Dot Award for Product Design within Sky Group for the Sky+ Pro receiver.
The objective was not recognition alone. Awards were used to make innovation, transformation and business achievements visible, strengthen credibility and support strategic positioning among customers, partners, media and industry stakeholders.
As a Jury Member and Chairman of the Jury for international awards programs, I evaluate projects, campaigns and innovations across industries, categories and global markets.
The role provides unique insights into how organizations approach leadership, innovation, transformation and business growth. Reviewing award-winning initiatives offers a direct view into strategic thinking, execution excellence and measurable business impact.
Serving on international juries broadens my perspective on emerging trends, innovation, leadership and successful business models. It helps me identify patterns, evaluate best practices and continuously integrate international perspectives into my own leadership and strategic work.
Chairman of the Jury 2022
at the International Business Awards
Chairman of the Jury 2020
at the German Stevie Awards
Innovator of the Year 2018
for Digital Innovation and Transformation at Sky
(awarded by brand eins und Statista)
German Television Award
&
Grimme Award 2018
for the Sky Original Production „Babylon Berlin“
Red Dot Product Design Award 2017
for the Sky+ Pro Receiver
Bavarian Television Award 2016
ffor the Sky Bundesliga Conference Coverage
Marler Media Award for Human Rights 2015
for Sky Sport News HD
(awarded by Amnesty International)
European Excellence Award 2014
for the Change Communications Campaign
"The Anatomy of a Turnaround"
PR Team of the Year 2014
at the PR Report Awards
for Corporate and Stakeholder Communications
Social Media Team of the Year 2014
at the German Online Communications Awards
