At Sky Deutschland, awards, industry recognition and certifications were used strategically to strengthen brand reputation, visibility and market positioning.
As Corporate Spokesperson, I further developed award management within Stakeholder Communications into a strategic reputation-building function. This included identifying high-impact projects, developing award submissions, managing national and international awards programmes, and leveraging external recognition across media relations and external communications.
Through the professionalisation of award management, annual submissions increased from 15 to more than 150. The programme resulted in numerous national and international awards across communications, marketing, innovation and product design, including the first Red Dot Award for Product Design within the Sky Group for the Sky+ Pro Receiver.
The objective was not recognition alone. Awards were used to make innovation, transformation and creative excellence visible, strengthen strategic messaging and reinforce business success through independent external recognition.
As a Jury Member and Chairman of the Jury for international awards programs, I evaluate projects, campaigns and innovations across industries, categories and global markets.
The role provides unique insights into how organisations approach leadership, innovation, transformation and business growth. Reviewing award-winning initiatives offers a direct view into strategic thinking, execution excellence and measurable business impact.
Serving on international juries broadens my perspective on emerging trends, innovation, leadership and successful business models. It helps me identify patterns, evaluate best practices and continuously integrate international perspectives into my own leadership and strategic work.
Chairman of the Jury 2022
at the International Business Awards
Chairman of the Jury 2020
at the German Stevie Awards
Innovator of the Year 2018
for Digital Innovation and Transformation at Sky
(awarded by brand eins and Statista)
German Television Award
&
Grimme Award 2018
for the Sky Original Production "Babylon Berlin“
Red Dot Product Design Award 2017
for the Sky+ Pro Receiver
Bavarian Television Award 2016
for the Sky Bundesliga Conference Coverage
Marler Media Award for Human Rights 2015
for Sky Sport News HD
(awarded by Amnesty International)
European Excellence Award 2014
for the Change Communications Campaign
"The Anatomy of a Turnaround"
PR Team of the Year 2014
at the PR Report Awards
for Corporate and Stakeholder Communications
Social Media Team of the Year 2014
at the German Online Communications Awards
