As a strategic leader with a hands-on mindset, I combine leadership, business development and innovation with decisive execution. I lead organisations and teams confidently through change, creating the foundation for long-term business success.
Transformation, continuous development and shaping the future define the way I think and lead.
My experience spans my own start-up, international mid-sized businesses and global corporations.
A passion for continuous improvement, progress and shaping the future drives me.
From real estate and finance through business studies to leadership roles in communications, marketing and corporate development, my career has been shaped by three core principles: entrepreneurial thinking, strategic direction and disciplined execution.
My career has taken me from Corporate Spokesperson at Sky and innovation consulting to leadership roles in marketing, business development and transformation.
Founding vinlora was the natural continuation of that journey. At vinlora, I combine international recruitment, qualification and integration into a holistic approach to sustainable workforce development.
I aim to combine business success with social responsibility in a way that creates meaningful progress—for companies, people and society.
A Mindset.
I rarely settle for the status quo. I am driven by the question of how things can be improved and what potential remains untapped — in organisations, processes, teams and within myself.
The willingness to embrace new perspectives, continuously learn and consistently integrate new insights into the way I think and act is part of my DNA.
The pursuit of continuous improvement, new perspectives and personal growth has shaped both my professional and personal journey.
This mindset shapes my approach to leadership.
The first project of every leader is oneself.
Testing new technologies, learning from them and evaluating their value for businesses is second nature to me.
Technology and AI are essential tools for modern leadership, transformation and business development.
When used effectively, AI supports better decision-making, more efficient processes and frees up time for strategic work.
What matters is not the technology itself, but how people understand it, integrate it and apply it strategically.
Technology creates opportunities. What matters is how people use them.
Local Understanding.
Collaborating with international partners and clients—particularly in Vietnam—has shaped my perspective on leadership, collaboration and working with people.
There, I experienced firsthand how trust, respect, appreciation and a shared sense of purpose bring people together and create lasting success.
These values continue to shape my leadership philosophy and the way I work with people. They create the foundation for trusted collaboration, sustainable transformation and long-term business success.
a scalable digital system for Munich's largest Oktoberfest tent
new audiences beyond its traditional core market
within an international premium sports environment
Sky's commitment to responsible journalism
the UEFA Champions League Final in Berlin
speakers at Europe's leading media conference
actor Elyas M'Barek for Sky Ocean Rescue
within Sky Group for Sky+ Pro
launch of the new Sky Group corporate website
for Sky Ocean Rescue and Sky Ocean Ventures
evaluation tool measuring organizational culture
PR & Corporate Communications
platform's business model
at the International Business Awards
digitalization, leadership and organizational development
international recruitment, qualification and integration
As Chairman and Jury Member for international awards, I evaluate projects, campaigns and innovations across communications, marketing, transformation and leadership.
Serving on international juries gives me first-hand insights into best practices, emerging technologies and innovative business models across industries and markets.
I have served as Chairman and Jury Member for the German Stevie Awards, the International Business Awards and the Asia-Pacific Stevie Awards, among others.
At Sky Germany, I established and continuously developed award management as a strategic tool to strengthen brand reputation and visibility.
Creating new perspectives.
Knowledge grows through exchange. Conversations with experts, students and professional networks create new perspectives and foster continuous learning, inspiration and personal growth.
DFJV – German Association of Specialized Journalists
Accredited member of the German Association of Specialized Journalists with a focus on business and media.
The Art of Networking – Volume 1
Featured in Christian Velbinger’s book series on networking, entrepreneurship and Munich’s startup ecosystem.
The Art of Networking – Volume 2
Featured in a follow-up publication within Christian Velbinger’s book series, focusing on leadership.
serienjunkies.de
Editorial publications and journalistic contributions covering the media and entertainment industry.
Mediadesign University of Applied Sciences
Mentoring students and supporting academic projects in the field of media management.
Further Publications Coming Soon
