As Marketing Lead, I led the transformation of mobilversichert from a traditional licensing business into a scalable platform ecosystem connecting brokers, insurers and consumers. Together with the management team, I aligned the business model transformation with regulatory requirements, governance structures and market positioning. The result was a successfully positioned InsurTech with a strong market presence, robust governance structures and the foundation for sustainable growth.
The insurance industry was still largely characterised by manual processes, fragmented systems and paper-based workflows. At the same time, customer expectations, digital technologies and regulatory requirements were rapidly evolving. Following its integration into the Degussa Bank Group, mobilversichert faced the challenge of transforming an existing licensing model into a scalable platform ecosystem. Conflicting stakeholder interests, complex regulatory requirements and the absence of scalable structures and processes increased the complexity of the transformation and future growth.
– Transform an existing licensing model into a scalable platform ecosystem
– Align the interests of founders, major brokerage partners, insurers and the Degussa Bank Group
– Meet demanding governance, data protection and security requirements
– Establish scalable structures, processes and responsibilities to support future growth
– Manage extensive stakeholder coordination within a complex transformation environment
– Reduce the risk of regulatory, organisational and business-model-related misalignment
The objective was to transform the existing licensing model into a scalable digital platform ecosystem connecting brokers, insurers and consumers. Achieving this required the alignment of business model transformation, regulatory compliance, governance structures and market positioning. The focus was on creating a trusted and compliant platform, establishing scalable operating structures and positioning mobilversichert as a leading digital platform within the insurance market.
– Transform the business model from a traditional licensing model into a scalable platform ecosystem
– Develop a new platform, brand and go-to-market strategy
– Position mobilversichert as a scalable digital platform for brokers, insurers and consumers
– Meet regulatory requirements in governance, data protection and broker licensing under §34d GewO
– Conduct a GDPR audit and implement the resulting compliance measures
– Establish robust governance structures to support sustainable growth and market trust
– Develop a consistent market presence through a new corporate design and website relaunch
– Introduce standardised processes, documentation and team structures to enable scaling and operational excellence
As Marketing Lead, I led the transformation of mobilversichert from a traditional insurance platform into a scalable and compliant digital business model. My responsibilities ranged from market positioning and go-to-market execution to governance, regulatory alignment and stakeholder management. The focus was on translating complex regulatory, technical and commercial requirements into robust business structures that enabled sustainable growth and market trust.
– Led the market positioning and transformation of mobilversichert during its scaling phase
– Developed and implemented the go-to-market strategy for a platform-based insurance business model
– Established governance structures and integrated regulatory requirements into business and operational processes
– Directed a comprehensive data protection audit, including remediation measures and external certification
– Coordinated legal, compliance and data protection requirements with internal stakeholders and external advisors
– Led the review and optimisation of contractual frameworks, terms of use, privacy policies and customer-facing documentation
– Delivered the brand relaunch, corporate design framework and corporate website transformation
– Developed and executed an integrated marketing, communications and reputation strategy to strengthen market trust
– Aligned strategic interests across brokers, insurers, financial institutions, platform partners and service providers
– Introduced structured decision-making, communication and stakeholder management processes to support scalable growth
– Supported the transition from a traditional licensing model towards a scalable platform and SaaS-oriented business approach
Platform Ecosystem Successfully Scaled
The platform reached more than €120 million in volume and 600,000+ insurance policies¹
Governance & Compliance Established
Achieved regulatory readiness and earned the Data Protection Seal of Approval
Brand Relaunch &
Market Trust
Built a trusted market position — recognised by WirtschaftsWoche
Multi-Award-Winning InsurTech
Recognised for competence, customer satisfaction and trust by leading publications
– Successfully positioned mobilversichert as a scalable platform within the German insurance market
– The platform reached more than €120 million in volume and 600,000+ insurance policies¹
– Broker status obtained in accordance with Section 34d of the German Trade Regulation Act (GewO)
– New contractual and business structures established between insurers, brokers and consumers to enable the platform business model
– Regulatory readiness and legal compliance achieved through governance structures, data protection audits and the revision of all legal frameworks and terms of use
– Successful brand relaunch including new corporate design, website and integrated 360° communications strategy
– Clear governance, communication and decision-making structures established within a complex transformation environment
– Effective collaboration established between mobilversichert, major brokerage partners, Degussa Bank and external agencies
– Industry awards and quality seals validated expertise, customer satisfaction and market trust:
– “Germany’s Best InsurTechs” in the category “Germany’s Best Service Providers” (Handelsblatt)
– “Digital Champion” in the category “Digital Insurance Experts” (Handelsblatt)
– “Very High Competence” in the category “Digital Insurance Advisors” (Focus Money)
– “High Customer Satisfaction” in the category “Digital Insurance Experts” (Focus Money)
– “Very High Customer Trust” in the category “Digital Insurance Experts” (WirtschaftsWoche)
– “Data Protection Seal of Approval” (datenschutzexperte.de)
– Established mobilversichert as a scalable platform ecosystem with a strong market reputation, high customer trust and robust governance structures
¹ Source: mobilversichert Company Presentation, March 2020 (Munich General Insurance Services GmbH)
Further insights
Further information and references relating to this case are available upon request.
The following competencies were applied throughout this project and reflect the core areas of my expertise.
