— Selected Case Studies
Case Studies: From Strategy to Impact.
Selected projects from more than 15 years of experience in leadership, transformation, brand management and business development – from global corporations and mid-sized businesses to founding my own company.
What connects these cases: the practical application of the Flow-to-Growth™ model — a clear view of strategy, leadership, execution and impact, combined with the ability to apply experience from different business environments to new challenges. I identify new opportunities, unlock potential and turn them into sustainable business value.
From corporate communications to founding my own company.
ENTREPRENEURSHIP • Social Impact
Founding vinlora
Built an integrated talent ecosystem combining recruitment, qualification and integration to address workforce shortages.
STRATEGY • TRANSFORMATION
Transformation of the itl Group
Int. mid-sized business strategically repositioned through transformation, digitalisation and modern leadership.
TRANSFORMATION • BUSINESS DEVELOPMENT
Transformation & Relaunch mobilversichert
Transformed a licensing model into a scalable platform ecosystem for the insurance industry.
TRANSFORMATION • Leadership
Digital Oktoberfest
Digitised reservation processes and established the foundation for scalable growth, operational excellence and long-term business development.
INNOVATION • BRAND STRATEGY
Red Dot Award for the Sky+ Pro Receiver
Established product design as a strategic lever for differentiation and premium positioning of the award-winning Sky+ Pro Receiver.
BUSINESS DEVELOPMENT • INNOVATION
Snow Polo World Cup at Sky
Developed a new commercial strategy for an innovative sports format, expanding Sky's presence in a premium international sports environment.
COMMUNICATION • SOCIAL IMPACT
CSR Campaign with Elyas M'Barek
Developed a high-profile CSR campaign with Elyas M'Barek that increased visibility for Sky Ocean Rescue and raised awareness of plastic pollution.
SOCIAL IMPACT • Innovation
Sky x The Royal Jungle Startup
Established Sky and Sky Ocean Rescue within the startup ecosystem, creating new opportunities for innovation and audience engagement.
GO-TO-MARKET • BRAND STRATEGY
Sky @ Berlin Fashion Week
Positioned Sky Snap within the lifestyle and influencer environment, expanding brand relevance and reaching new audiences beyond traditional media channels.
THOUGHT LEADERSHIP • Communication
Medientage München 2016
Developed a thought leadership program with 23 speakers, positioning Sky as an innovation driver with the strongest presence in the history of the event.
STRATEGY • TRANSFORMATION
CTE - Culture Transformation Evaluation
Developed the go-to-market strategy for a scientific evaluation tool measuring organisational culture and enabling transformation decisions.
Leadership • TRANSFORMATION
Relaunch Corporate Website Sky Group
Led the German market workstream for the development and launch of the new Sky Group corporate website across multiple markets and stakeholders.
Ready for the
next step?
Whether it’s transformation, growth or business impact — let’s explore what’s possible together.
